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Knowledge Potpourri

Welcome to the Knowledge Potpourri – a curated mix of helpful articles, insights, tips, and resources covering a wide range of topics across our platform.

82 articles

Amazon

More knowledge on Amazon

Can I add keywords or ASINs (Criteria) manually to the manual campaign created by Adspert? (Amazon Only)
What to do with your old manual campaign after Adspert creates a new one?
vCPM Optimization and ReportingThis article refers to vCPM Display & Brands campaigns on Amazon
Outdated Sponsored Brands Campaigns: How to Identify and Replace ThemStep-by-step guide to help you transition from older Sponsored Brands campaigns (created before Oct 2022) to newest ones.
How to Grow Amazon Ads In 3 Steps
What is Conversion Delay?Explanation what is a conversion delay and how to turn it on and off
Does Adspert Create Campaigns for Me?
Amazon Vendor vs. Seller Accounts and how does Adspert work with them
Why can’t Adspert manage my old Sponsored Products campaign?
How to see the campaign type in Adspert
Does Adspert set bid adjustment for placements?This article refers to optimization on Amazon
How Do I Grant Access to Retail Accounts? (Amazon Ads Only)Explanation of why and how to grant Adspert access to your Amazon retail account, the benefits this provides (TACoS, Total Revenue, Organic Revenue, Product Profit Maximization), and how data protection…
Why calculating TACoS below account level is problematic (and what you can do instead)This article is only regarding amazon
Best Practices for Amazon Ads Campaign Names (with Practical Examples)Suggested naming convention for Amazon Ads campaigns to stay organized.
How to Create Amazon Ads Sponsored Products Manual Campaign in AdspertUse this guide to set up an Amazon Ads Sponsored Products Manual campaign in Adspert from start to finish. You'll find step-by-step instructions for campaign settings, bid strategy and keyword…
How to Organize Amazon Ads Campaigns (4 Common Ways)Beginner-friendly, common ways how you can organize your Amazon Ads campaigns.

Adspert Release Notes

Adspert Release Notes

2024 - December Update: In-Depth Insights, Email Alerts—And MoreStreamline your ad management with detailed hourly data, tailored alerts delivered to your inbox and marketplace analytics.
2026 - March Update: Create Amazon Sponsored Products Manual & Retail Ads Service (RAS) Campaigns Without Leaving AdspertBuild Amazon Sponsored Products Manual and Retail Ads Service campaigns directly in Adspert. Plus, your newly created campaigns for Amazon Ads and Walmart Connect now go live within minutes.
2025 - December Update: Manage Amazon & Walmart Campaigns Directly from AdspertYou can now manage Amazon Ads and Walmart Connect campaigns directly from Adspert, without switching between platforms.
2025 - August Update: Campaign Creation for Walmart Connect Sponsored Products Auto, vCPM Optimization for Sponsored Brands + MoreLaunch Walmart Connect Sponsored Products Auto campaigns without leaving Adspert. Try vCPM optimization for your Amazon Ads Sponsored Brands
2025 – June Update: Walmart Connect Beta Launch + Amazon Marketing Cloud AccessWalmart Connect Beta is here! Plus, unlock Amazon Marketing Cloud reporting through MerchantSpring to see what’s really driving conversions.
2025 - April Update: Campaign Creation for Amazon Ads Sponsored Products Auto & Budget VisibilityCreate Amazon Ads Sponsored Products Auto campaigns directly in Adspert! Plus: new Budget metric across key pages & improvement tweaks.
2025 - February Update: New Metric: Top-of-Search Impression Share (Amazon Ads Only)Get More Visibility on Your Amazon Ads Sponsored Products Campaigns and Criteria
2025 - October Update: Your Goals, Now Easier to MasterRevamped Goals make it easier to improve performance: with health statuses, 1-click fixes, and clearer, more visual goal-setting guidance.

More about Performance Groups and Goals Management

More about Performance Groups and Goals Management

What is a "Performance Group"?Short explanation of what is a Performance Group along with 3-minute video (including full transcript)
Insights: Hourly Performance Data for Campaigns and Ad Groups
Max Bid: Performance Group vs CampaignSet the highest bid you are willing to pay to reduce the risk of overspending.
How to Individually Manage a Single Campaign?
Optimization Settings: Complete GuideOptimization Settings and explaining all its features
Adspert Optimization Types: Revenue, Profit and Click
How quickly does Adspert achieve newly set goals?
When should I adjust goals or restructure Performance Groups?
Multi-Marketplace Bidding vs. Account-Level Optimization
Does the Optimization Stop if the Goal Is Not Reachable?
Performance Group Warnings
How to See My Goal’s/Campaigns Performance?
How to NOT Automatically Add New Campaigns to the Optimization?
How to restart optimization of a paused Performance Group?
Budget Suggestions - Does Adspert Automatically Adjust Daily Budget of My Campaigns ?
How to Automatically Add New Campaigns to a Performance Group So the Optimization Starts Immediately?
How to Delete a Performance Group and What Does That Mean?
How to change the name of a Performance Group?
How to See the Campaigns That Are in My Performance Group on the Goals Page?
How to Move Campaigns to a new or another Performance Group
Does optimization stop if there is one or more paused campaigns within a Performance Group?
How to Stop Optimizing Campaigns?
Budget suggestions - Explanation to the table
How can I see the campaigns that are currently NOT in optimization?
How can I delete empty Performance Groups in bulk action?This article helps to understand deleting various empty Performance Groups in a single step
Budget Recommendations: Why Adspert prioritizes showing budget increases over reductions
​What the Learning Health Status Means for Your Performance GroupsExplanation of the 7-day Learning status of Performance Groups, what to avoid changing during this phase, and how Adspert provides optimization insights afterward.