Big things are here! 👇
This release brings one of your most requested features: the ability to create Amazon Sponsored Products Manual campaigns directly in Adspert.
And if you're using Amazon Retail Ads Service (RAS), campaign creation is now available for you too.
On top of that, we've significantly cut down the time it takes for your newly created campaigns to go live on Amazon Ads and Walmart Connect ads. No more waiting around: your campaigns show up within minutes.
This is rolling out gradually over the next few weeks. If your campaigns take a little longer to appear at first, don't worry, the faster experience will reach your account soon.
Keep reading.
Table of Contents:
1. NEW: Campaign Creation for Amazon Sponsored Products Manual
You can now create Amazon Sponsored Products Manual campaigns directly in Adspert! No more jumping to Amazon Ads just to set one up.
Head to Creation in the main navigation bar. You'll now see a second option under Amazon Ads alongside Sponsored Products Auto: Sponsored Products Manual.
The flow mirrors Amazon Ads’ campaign creation structure. If you already know how it works on Amazon, this will feel right at home.
How to Create a Sponsored Products Manual Campaign in Adspert
Main navigation bar > Click “Creation”
Select the Amazon Ads account where you want to launch the campaign
Click “Create a Sponsored Products Manual campaign”
Fill in the information or select options from all three tabs: Campaign Settings, Campaign Bid Strategy and Campaign Bid Adjustments
Name your ad group
Select the products you want to advertise
Choose your Manual targeting type: Keyword targeting or Product targeting > click “Next”
Select Keyword targeting or Product targeting and configure the settings (see exactly how here)
Once finished, submit the campaign and it will appear in the “Queue” tab
Keep in mind: you can't mix keyword and product targeting in the same ad group. That's an Amazon requirement.
If you want to use both targeting types, create two separate campaigns: one with keyword targeting and one with product targeting. You can also only add one ad group during creation, which also mirrors how Amazon handles it.
Once submitted, a Sponsored Products Manual campaign typically goes live in about 2 minutes.
For full transparency, all campaign creation details are logged under: Reports > Logs > Other Logs > Create Campaigns.
2. Faster Campaign Creation for Amazon Ads and Walmart Connect
This one's big. We've made campaign creation significantly faster for Amazon Ads and Walmart Connect.
New campaigns now appear in your campaign overview in about two minutes.
This covers all actions under Campaign Creation:
Sponsored Products Auto and Manual campaign creation
Campaign editing
Ad group creation
State changes (activating, pausing)
Renaming
Please note: This is rolling out gradually and you’ll see it become available for your account over the coming days.
3. Campaign Creation for Amazon Retail Ads Service (RAS)
Using Amazon Retail Ads Service (RAS)? Campaign creation is now available for you too!
If yes, when you open the Creation page, you'll see:
Sponsored Products Auto
Sponsored Products Manual
RAS Sponsored Products Auto
The RAS campaign creation flow is almost identical to the standard one.
The one difference: after naming your ad group, you'll see a retailer dropdown.
Select the retailer you want to run the campaign for, then choose your products. After that, everything works exactly the same.
Conclusion
This release gives you more control and less friction when building your Amazon campaigns.
Create Manual campaigns from scratch, watch changes go live faster than ever, and enjoy the same smooth experience if you're on RAS.
And as always, if you need support, we're here for you. Reach out via chat or email.