Adspert supports all relevant Amazon campaign types with all important characteristics
PPC Campaigns
Campaign Type | Targeting | Creative type |
Sponsored Product Campaigns | auto | image |
Sponsored Product Campaigns | manuel | image |
Sponsored Product Campaign | Manual -PAT (product/ASIN) | image |
Sponsored Brand Campaign |
| Sponsored Brand Video |
Sponsored Brand Campaign |
| Store Spotlight |
Sponsored Brand Campaign |
| Product Collection |
Sponsored Display | Audiences - Remarketing (purchases and views) | image, video |
Sponsored Display | contextual | image |
Sponsored Product campaign is a cost-per-click advertising solution that allows you to create ads for your products that are placed in highly visible placements on Amazon.
Sponsored Brands campaigns use personalized ads to drive customers directly to a landing page or store so that customers can become interested in the brand.
Sponsored Display uses data from Amazon shopping behaviour to present your ads to potential customers who have already shown interest in similar products. This includes users who have previously viewed, added to cart, or purchased the product detail pages of the advertised products.
Ads can appear not only on Amazon itself, but also on external websites and apps that are part of the Amazon Advertising network. This allows you to increase your reach and reach your target audience outside of Amazon.
Please note:
PPC on Amazon (Pay Per Click) refers to Amazon's advertising model where sellers bid on specific keywords to display their product ads. Advertisers are charged each time a shopper clicks on their ad, regardless of whether the click leads to a purchase. Common Amazon PPC options include Sponsored Products, Sponsored Brands, and Sponsored Display ads.
vPCM Campaigs for Sponsored Display
vCPM (viewable Cost Per Mille) is an advertising pricing model where advertisers pay for every 1,000 viewable impressions. Unlike PPC (Pay Per Click), which charges only when users click on the ad, vCPM focuses on visibility, charging based on how often an ad is seen. This model is used to ensure ads are shown to users even if no direct interaction occurs.
Adspert supports vPCM campaigns for Amazon Sponsored Display Campaigns. To learn more about vCPM optimization and reporting please see this article.
To get more specific information on the amazon campaign types, please have a look at the amazon website.
To know which campaign is the right campaign for your purpose, have a look at our PPC Optimization Guide.
Furthermore, Adspert supports the optimization of the Amazon KDP account.