What Optimization Types Does Adspert Offer?
Adspert supports four optimization types depending on the advertising platform you use, such as Amazon, eBay, Walmart, Google, or Microsoft Advertising:
Revenue optimization
Profit optimization
Click optimization
vCPM optimization
Each optimization type comes with its own requirements.
For example, some require conversion tracking to be active or access to specific pricing plans. They also support different performance goals, such as ROAS, ACoS, cost per conversion.
This article gives you a quick, clear breakdown of:
Which optimization types are available per platform
What’s required to use each one
What goals you can optimize for
Here’s a quick overview:
Adspert Optimization Types per Platform
| Revenue Optimization | Profit Optimization | Click Optimization | vCPM Optimization |
Amazon Ads | ✅ | ✅ (Only for Enterprise, Scale & Pro + product feed) | ❌ | Only for Sponsored Display campaigns with vCPM bidding |
eBay Advertising | ✅ | ❌ | ❌ | ❌ |
Walmart Connect | ✅ | ❌ | ❌ | ❌ |
Google Ads | ✅ (If conversion tracking is active) | ❌ | ✅ (If no conversion tracking) | ❌ |
Microsoft Ads | ✅ (If conversion tracking is active) | ❌ | ✅ (If no conversion tracking) | ❌ |
Now let’s break down each optimization type – what it does, when to use it, and what goals you can set.
1. Revenue Optimization
What it does:
This is the most commonly used optimization type in Adspert. It works by using revenue values (sales or conversions) that the advertising platform automatically sends to Adspert – typically the gross revenue per sale, like the product price.
Adspert’s main goal is always to maximize your revenue while staying within your performance goals.
When to use it:
Revenue optimization is the default setting and does not require any extra setup. It is ideal if your goal is to maximize revenue while controlling costs.
Available for:
Amazon Ads
eBay Ads
Walmart Connect
Google Ads (if conversion tracking is active)
Microsoft Ads (if conversion tracking is active)
Goals you can set:
Cost per Day
Cost per Conversion (Cost / Sale)
ROAS
ACoS (Amazon and eBay Ads only)
CRR (Google Ads only)
Not sure how this differs from the Profit optimization type? See what changes when you switch from revenue to profit.
2. Profit Optimization – Only Enterprise, Scale and Pro Plans
What it does:
Profit optimization is based on actual net profit per sale (conversion). This means it considers your product revenue minus costs (such as the purchase price and platform fees).
This allows Adspert to focus your ad spend where it delivers the highest real profit per sale, not just revenue.
Profit optimization gives you more precise control over your ad spend in relation to your actual business success.
When to use it:
Use Profit optimization if you want to go beyond just generating sales and instead focus on growing your actual profit.
Adspert will manage your ad spend in a way that ensures the highest possible return in real profit, by prioritizing the areas where your budget has the biggest economic impact.
Not sure how the Profit optimization type actually works? Find out more here.
Available for:
Amazon Ads (with product feed provided to Adspert)
Goals you can set:
Cost per Day
Cost per Conversion
Profit Optimization
ROI
To enable it:
Upload a product feed to Adspert that includes Cost of Goods Sold
Platform fees are automatically taken into account and are provided by the platform API
Read this article about the feed format and parameters or contact your Customer Success Manager.
3. Click Optimization
What it does:
Click optimization is a fallback method when conversion tracking is not available. This is a basic optimization type that works with limited data.
When to use it:
Adspert automatically switches to click optimization if your account doesn’t have conversion tracking set up.
Available for:
Google Ads (without conversion tracking)
Microsoft Ads (without conversion tracking)
Goals you can set:
Cost per Day
Cost per Click
4. vCPM Optimization (viewable Cost per Mille)
What it does:
vCPM optimization is designed to maximize the performance of your Sponsored Display campaigns that use vCPM bidding.
It focuses on brand awareness and visibility, not clicks or conversions.
The goal is to get the highest number of viewable impressions within your set budget.
Note: A viewable impression is an ad that appears on at least 50% of the visible screen for at least one second (based on IAB standard).
When to use it:
Choose this optimization type when your main goal is to increase brand visibility. It becomes available automatically if you have at least one eligible Sponsored Display campaign.
Available for:
Amazon Sponsored Display campaigns (Video campaigns that use vCPM bidding)
Goals you can set:
Cost per Day
Cost per Conversion
ACoS
ROAS
Which optimization type is best for me?
Conclusion
Adspert offers four optimization types tailored to different goals like revenue, profit, clicks, or visibility. Each type has specific requirements and is available depending on the advertising platform and data setup.
There is no right or wrong – choose the optimization type that ensures your budget is used in a way that best supports your business objectives.
If you’re not sure, we’re always here for you. Reach out to us via chat or email!