How does Adspert work?
Best practices for using 2-goal optimizationBest practices for using 2-goal optimization and what to consider (only available for Enterprise, Scale, and Pro customers)
PPC AI: How Adspert’s Algorithm Nails Bid OptimizationHow Adspert’s PPC AI algorithm optimizes bids to maximize advertising profits. How Performance Group goals, budgets, market curves, decision trees, and scenario modeling work together to set optimal CPCs and…
What is a "Performance Group"?Short explanation of what is a Performance Group along with 3-minute video (including full transcript)
What is Conversion Delay?Explanation what is a conversion delay and how to turn it on and off
Managing Decimal Numbers In Conversion Metrics (Monitor and Key Figures)Explanation of decimal numbers in key figures
Optimization Settings: Complete GuideOptimization Settings and explaining all its features
What does Adspert change in my advertising account?Explanations on which bid, criteria, and setting changes Adspert makes in your connected advertising accounts across Amazon Ads, Google Ads, eBay Ads, and Microsoft Ads—and how all changes are fully…
How Do I Grant Access to Retail Accounts? (Amazon Ads Only)Explanation of why and how to grant Adspert access to your Amazon retail account, the benefits this provides (TACoS, Total Revenue, Organic Revenue, Product Profit Maximization), and how data protection…
How can I create a Campaign in Adspert?Step by step guide on how to create a campaign in Adspert (Amazon, Walmart)
How far back does Adspert use historical data?Understanding how Adspert handles historical data
How can I add new ad groups to Sponsored Products Auto Campaigns in Adspert?Adding new ad groups to Sponsored Products Auto Campaign
Where can I see Adspert’s bidding details?The Adspert Log: Track all changes transparently
Can I still change things on my campaigns and cpc biddings while using Adspert?
Does Adspert support bid adjustments?This article refers to Google Ads
Does Adspert set bid adjustment for placements?This article refers to optimization on Amazon
What is the difference between maximum CPC and effective CPC?Explanation of CPC und eCPC
Why doesn't Adspert try to get all my ads at position 1?Explanation on first position bidding
How does Adspert optimize remarketing campaigns?This article refers to Google Ads
How often is Adspert bidding on my campaigns?
Can I manually change the bid that Adspert set?
When does Adspert pause a keyword?
How do I connect another advertising platform to my Adspert account? How do I add an Amazon Ads account for another marketplace?
When should I adjust goals or restructure Performance Groups?
How to (re)structure a Performance Group (PG) after the Learning Status is over
What Is the Difference Between Daily Budget and Maximize Sales Goal with a Daily Cost Limit?
The changes I have made in my advertising platform are not seen in the Adspert user interface
Which conversion tracking does Adspert use?
Is it mandatory that a conversion is always a sale?
Budget suggestions - Explanation to the table
Budget Suggestions - Does Adspert Automatically Adjust Daily Budget of My Campaigns ?
Does Adspert Create Campaigns for Me?
Which Time Zone Does Adspert Use for Timestamps?
Why Bids May Exceed the Max CPC You Set
Is there a way to undo Adspert’s changes after stopping work with Adspert?
Insights: Hourly Performance Data for Campaigns and Ad Groups
Budget Recommendations: Why Adspert prioritizes showing budget increases over reductions
What are 'Halo Sales' and how does Adspert handle them?
What Optimization Types Does Adspert Offer?
How to see the campaign type in Adspert
Understanding Platform Data Synchronization in Adspert
How can I rename Campaigns & Ad Groups in AdspertChange campaign name and ad groups name