Optimization Settings: Complete Guide
In this article I will guide you through Optimization Settings and explain all its features.
What is the best part? The Optimization Settings page has embedded logics. This means the page itself guides you through available options based on your advertising platform limitations or Adspert plan.
Let’s go through one by one.
How to Access Optimization Settings?
Optimization settings are accessible from the main navigation bar. Click Control and select Optimization Settings” from the dropdown menu.
Optimization Settings Overview:
Cross-platform management – all your accounts are displayed on one page
Embedded logics – page itself guides you through available options based on your advertising platform limitations or Adspert plan
Global selectors – quickly filter your view by accounts, Performance Groups and campaigns
Settings log – a separate log dedicated to your optimization settings for full transparency
Two tabs with more settings – Accounts and Campaigns
Accounts Tab - View Your Defaults:
Conversion Value Type Default – Defines how Adspert interprets the value of your conversion (revenue, gross profit, click), influencing your campaigns' optimization type.
Conversion Value Source Default – Specifies where the conversion value is obtained – from the advertising platform, via the product feed, or by considering manual values/adjustments.
Product Feed (Enterprise plan only)
In most cases, the Accounts tab is view-only.
The few exceptions are:
Amazon Ads: Users with an Enterprise plan AND an active Product Feed set up
Google Ads and Microsoft Ads: If the account has no conversions, it's set to “Click” and cannot be changed, not on account, nor on campaign level. Once there are enough conversions, Adspert allows the change to other values.
Campaigns Tab – View Your Campaign Settings:
Campaign Max Bid: Set the highest bid you are willing to pay and reduce the risk of overspending. This is the lowest level you can set the Max Bid for. You can also set it at a higher level and determine the Performance Group Max Bid instead – see how in this article.
The remaining options on the Campaigns tab are dedicated to conversion settings:
Conversion Value Type (default setting is “Revenue”)
Conversion Value Source (default setting is “Platform”)
Correction Factor (Google Ads and Microsoft Advertising only, expressed as a percentage %)
Manual Value (Google Ads and Microsoft Advertising only, expressed in your account’s currency)
And that’s it! If you have any questions, feel free to reach out to us via chat or email support@adspert.de.