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eBay Promoted Listings Priority campaigns Bidding Settings: Using Manual Bidding strategy and why not to use and turn off Dynamic Bidding options
eBay Promoted Listings Priority campaigns Bidding Settings: Using Manual Bidding strategy and why not to use and turn off Dynamic Bidding options
Karin Hollstein avatar
Written by Karin Hollstein
Updated over a month ago

eBay Promoted Listings Priority campaigns Bidding Settings: Using Manual Bidding strategy and why not to use and turn off Dynamic Bidding options

Effective management of bidding settings is crucial for optimal control and performance in eBay Promoted Listings Priority advertising campaigns. It's important to note that enabling Dynamic Bidding settings relinquishes control over keyword bidding to eBay's system, limiting the influence of external management tools like Adspert. Here's a comprehensive guide to eBay bidding settings and why caution is advised when considering Dynamic Bidding.

Bidding Settings Overview

When creating a new Promoted Listings Priority campaign or also called Priority campaign users get the option to choose for smart or manual bidding.

Manual Bidding: Manual bidding allows advertisers to set bids for clicks or conversions manually. It offers maximum control over bid amounts and strategy adjustments based on campaign performance. - This is the option that needs to be chosen to optimize campaigns with Adspert.

Smart bidding: Only applies to Promoted Listings Priority smart campaigns, Adspert does not optimize Promoted Listings Priority smart campaigns.

Manual Bidding and the option to choose Dynamic Bidding - Caution Regarding Dynamic Bidding

Loss of Campaign Control: Enabling Dynamic Bidding on eBay means allowing the ebay platform to manage keyword bids autonomously. That means Ebay settings might override Adspert bidding settings. Hence there would be two algorithms optimizing on the campaign and There is a possibility of disruption or complications occurring.

External Management Impact: If Dynamic Bidding is active, it can limit the effectiveness of external tools such as Adspert in optimizing bids to align with specific campaign goals and performance metrics.

Maintaining Control and Strategy

Manual bidding: For full control and influence over bidding strategies, utilizing manual bidding settings. This allows Adspert to actively manage bids based on your campaign target settings in Adspert.

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