Besides setting bids, Adspert can also add new keywords to your Promoted Listings Advanced (PLA) BETA campaigns on eBay.
Adspert constantly harvests new keywords to boost your performance. Would you like to use them?
Go to Control Criterion Hub and set the Rules to either
Review or
Add
Review:
If you choose the Review action, you can define Destinations and their pages. However, this step is optional. You can leave it blank and ratherset the destinations manually on the Suggestions Review page for approval.
Add:
If you choose the Add action, the next step is to set Destinations and their Match Types or Types for precise criteria additions.
How does Adspert find new keywords for eBay PLA campaigns?”
The source for adding new keywords on eBay is the search query report.
Adspert adds/suggests keywords based on different addition reasons:
High click value
High CTR
Cheap click
High volume
Each of the addition reasons listed above has a different threshold that is considered when comparing to the full ad groups’s average values.
Once these are identified, they are added as exact keywords, allowing Adspert to be as specific as possible with the placed bids.
Do all new keywords bring immediate sales results?
Bear in mind that sometimes Adspert does not add keywords just to achieve outstanding results. In some cases our smart AI adds certain keywords to gain the level of control the exact match type offers and bids the keywords down to ensure there is no overspending on keywords that do not produce the desired results.