Adspert offers three different optimization types: Revenue, Profit and Click Optimization. Depending on your platform, account settings and conversion values, all three options might not be available at all times. Read on to learn more about each optimization type.
Revenue Optimization
This is the most common optimization type used by Adspert users. It is how all Amazon Ads and eBay Ads PLA (Promoted Listings Advanced) campaigns are optimized, as well as the majority of Google Ads and Microsoft Ads campaigns with conversion tracking.
The main differentiator of Revenue Optimization is the conversion values that are automatically synced from the platforms. Those conversion values are Revenue, i.e. the price of the product per conversion. Revenue Optimization type does not require any additional settings. , It is the default optimization type for all accounts with conversion tracking. Users can apply any of the following goals:
Cost per Day
Cost per Conversion
ROI/ROAS
ACoS/CRR
Profit Optimization
Profit Optimization is usually built on top of Revenue Optimization. The main difference is that the conversion value is the profit, i.e. product per conversion Revenue - Cost. Profit Optimization is available for users with an Enterprise plan.
There are three ways to enable Profit Optimization:
Providing a product feed to Adspert, so we can calculate the product gross and net profit considering the COGS (Cost of Goods Sold) from your product feed. It also takes into the account the platform fees, which are obtained automatically from the platform.
In case of Google Ads and Microsoft Ads, where the conversion values can be defined manually, those can be inserted as gross profit. These campaigns then need to be marked as such on the Adspert side. Contact your Adspert representative for more information.
Leveraging the Value of a conversion setting on the Settings page, where Revenue numbers can be converted into gross profit. However, that works on campaign level only, and not product - a limitation to keep in mind if working with eCommerce platforms.
Profit Optimization offers the following goals:
Cost/Day
Cost/Conversion
ROI/ROAS
Profit Maximization - only for Enterprise customers, as it requires detailed set up and account preparation.
Click Optimization
Click Optimization is used when there is no conversion value to begin with. If there is no conversion tracking, Adspert automatically switches to Click Optimization. It applies to Google Ads and Microsoft Ads accounts with no conversion tracking, and has a more limited reporting, as well as goals:
Cost per Day
Cost per Click.