As a first step: What is a Performance Group?

First of all, let me explain the term "Performance Group," which is specific to Adspert. A Performance Group refers to a group of campaigns that are optimized towards a common optimization goal. The idea is to group campaigns with similar goals together within a specific Performance Group. For example, if you have multiple campaigns aiming to maximize conversions or achieve a common ACoS (Advertising Cost of Sale) goal, you should place them in the same Performance Group.

If you are just starting to use our tool, we strongly recommend creating only one Performance Group and assigning all your campaigns to it. Let it run for two or three weeks. Why? Because, like anything or anyone, our AI needs some time to learn about your campaigns—a short learning phase.

How to initiate the learning phase?

Here are three simple steps:

1. Create one Performance Group.

2. Add all your campaigns to this Performance Group.

3. Set the cost per day goal and let it run for two to three weeks.

The learning phase typically takes around two weeks for Amazon and Google Ads, and four weeks for eBay ads. During this time, our AI learns and adapts on its own. As long as you follow these three steps, you don't need to do anything else. Just give it time to learn, similar to training a new employee.

It's important to note that this learning phase setup applies to about 95% of cases. However, there are exceptions to consider. If your case doesn't fall into either of the exceptions I will mention, please feel free to ask your question in the chat, and myself or one of my colleagues will be happy to assist you.

The first exception is when you have connected multiple advertising accounts to Adspert, with some being e-commerce accounts (such as Amazon and eBay) and others being search accounts (such as Google and Microsoft Bing Ads). E-commerce and search campaigns have different goals and costs. In this scenario, I recommend creating two Performance Groups—one for e-commerce-related campaigns and another for search-related campaigns.

The second exception is when you have various marketplaces with specific goals or a fixed budget for two or more different marketplaces. For example, if you have a budget of €500 for Germany and €1000 for the UK, putting campaigns from both marketplaces in the same Performance Group may result in Adspert allocating more budget to one of them. To ensure that you spend €500 for Germany and €1000 for the UK, it is recommended to create two Performance Groups—one for Germany-specific campaigns and another for UK-specific campaigns.

So, what's the bottom line of the learning phase?

By allowing our AI to learn about your account, you will achieve better results in the long run. Our algorithm gains more bidding flexibility, learns faster, and improves its understanding of the factors that enhance the performance of your campaigns. When Adspert works better, it optimizes your ads, leading to increased sales and profits. All of this happens automatically, saving you time and allowing you to focus on your core business and its growth.

If you ever encounter any difficulties while using Adspert, please visit our help center, which contains a wealth of articles and videos explaining different functionalities. Alternatively, you can get in touch with our support team for further assistance.