What is a "Performance Group"?

A Performance Group (also known as PG) is a group of campaigns that are optimized towards a shared optimization goal, like Maximizing Sales or achieving a specific ACoS.

If you just started using Adspert, setting up your Performance Groups might feel a bit unfamiliar. But don’t worry, most users complete this setup in under 10 minutes and you don’t need any technical experience to get started.

To keep things clear and effective, just follow 2 simple principles: pair apples with apples, and less is more. Let me explain.

Pairing apples with apples means grouping campaigns that have something in common. That means placing campaigns with similar performance, products, ACoS values or other metrics into the same Performance Group. For example, put campaigns with similar products in one Performance Group, and those with similar ACoS in another.

If your campaigns have little or even no conversions, then I recommend you a slightly different approach. Put campaigns with low number of conversions in one Performance Group, and those with more conversions in another.

Why? Because Adspert optimizes all campaigns in a PG toward the same goal. Keeping similar campaigns together helps our AI make smarter, faster decisions.

Less is more means you don’t need dozens of Performance Groups to get good results. In fact, most users see better results with fewer, well-structured PGs. As a ballpark: it’s better to have 10 Performance Groups than 100 when starting out. Having fewer groups is easier to manage and track - for both you and Adspert.

One helpful tip: if you run campaigns with fixed budgets in different marketplaces, for example €500 for Germany and $1,000 for the US, then it’s best to create separate Performance Groups for each. One PG for your German campaigns, and another for your US ones. That way, each PG stays aligned with its own budget.

And that’s it. Stick to those two principles: similar campaigns, simple structure and you’ll be set up for success.