A Performance Group is a collection of campaigns that Adspert optimizes toward a shared goal. By grouping campaigns with similar objectives, Adspert can manage budgets more efficiently, shifting spend to where it has the highest impact.
One of the biggest advantages of Performance Groups is flexible budget allocation. If there is more than one campaign in the group, Adspert can distribute spend dynamically between them based on performance.
If there’s only a single campaign in the group, this flexibility is lost — the budget is fixed to that campaign alone.
One Campaign vs. Multiple Campaigns in a Performance Group
Having only one campaign in a Performance Group
Advantage:
Simpler to track performance for that single campaign without influence from others.
Useful if the campaign has a unique goal or strict budget that shouldn’t be shared.
Disadvantage:
You lose the flexibility of budget allocation across campaigns — Adspert can only spend on that one campaign.
No opportunity to shift budget to higher-performing campaigns in the group.
Less efficient if you have other campaigns with similar goals, since they cannot benefit from shared optimization.
Having multiple campaigns in a Performance Group
Allows Adspert to move budget dynamically between campaigns based on performance.
Increases the chance of meeting the group’s overall goal efficiently.
Requires grouping campaigns with similar objectives to ensure effective optimization.
Choosing which campaigns to group
When creating a Performance Group, the most important factors to consider are:
The current performance of your campaigns
Your advertising strategy
Your business goals
Campaigns with similar goals (e.g., targeting a specific product, aiming for the same cost-per-day, or pursuing a specific ACOS target) should be grouped together.
Best practice for new campaigns
If you’re just starting with Adspert, we recommend:
Adding all campaigns from one advertising platform or store into a single Performance Group
Setting a cost-per-day goal
Letting Adspert optimize for 2–3 weeks before making major changes
This allows Adspert to gather enough data, learn how your campaigns behave, and identify what works best in your account.
When to create separate Performance Groups
There are scenarios where it makes sense to separate campaigns from the start:
Different campaign types – For example, if you have both E-Commerce and Search campaigns, they may have different cost structures and success metrics. Keep them in separate Performance Groups initially.
Fixed budgets per marketplace or region – If you have strict budget limits for specific markets (e.g., €500 for Germany, €1,000 for the UK), use separate groups to maintain these caps. Otherwise, Adspert will allocate budget to whichever campaigns perform better, regardless of region.
Summary
Use multiple campaigns in a Performance Group to maximize budget flexibility.
Group campaigns with similar objectives.
Start with one group per platform for learning, unless you have distinct campaign types or strict budget splits.
Adjust grouping later as you refine your strategy.