To optimize campaigns with Adspert, you need to add them to a so-called Performance Group. On the Performance Groups & Goals page, you can create multiple Performance Groups for different campaigns and optimization goals.
Adspert's AI will then optimize all campaigns within a Performance Group towards the group goal you set. This means that campaigns with a similar goal should be grouped in a separate Performance Group. However, a single campaign can only belong to one Performance Group at a time.
What Is a Performance Group?
A Performance Group, also known as PG, is a group of campaigns that are optimized towards a shared optimization goal, like maximizing sales or achieving a specific ACoS.
If you just started using Adspert, setting up your Performance Group might feel a bit unfamiliar. But don't worry. Most users complete this setup in under ten minutes and you don't need any technical experience to get started.
To keep things clear and effective, just follow two simple principles:
Pair apples with apples
Less is more
Let me explain.
Pair Apples With Apples
Pairing apples with apples means grouping campaigns that have something in common. That means placing campaigns with similar performance, products, ACoS values, or other metrics into the same Performance Group. For example, put campaigns with similar products in one Performance Group and those with similar ACoS in another.
If your campaigns have little or even no conversions, then I recommend you a slightly different approach. Put campaigns with low number of conversions in one Performance Group and those with more conversions in another.
Why? Because Adspert optimizes all campaigns in a PG toward the same goal. So keeping similar campaigns together helps our AI make smarter, faster decisions.
Less Is More
Less is more means you don't need dozens of performance groups to get good results. In fact, most users see better results with fewer, well structured PGs.
As a ballpark, it's better to have ten Performance Groups than a hundred when you're starting out. And having fewer Performance Groups is easier to manage and track for both you and Adspert.
One tip:
If you run campaigns with fixed budgets in different marketplaces, for example, five hundred euros for Germany and one thousand dollars for the US, then it's best to create separate Performance Groups for each. So one for your German campaigns and another PG for your US campaigns. And in that way, each PG stays aligned with its own budget.
And that's basically it. Stick to those two principles: similar campaigns, simple structure, and you will be set up for success.
Adspert beginners:Please note the algorithm first needs to go through a learning phase to learn about your campaigns.
Why? Think of our AI as your new employee. When you welcome a new team member, you probably give them some time to get their head around of how things work, right? As well as your new employee, our AI needs to learn about your campaigns, analyze the data, and figure out what's working well in your account and what's not. |
Recommendations During the Learning Phase
During the learning phase, we recommend letting the Performance Group run without making any structural changes.
This means you should avoid:
Adding or removing campaigns
Changing the goal
However, you can still make improvements within your campaigns — for example, by enhancing product images, descriptions, or titles.
We also advise not to offer
coupons
discounts
or make major price changes
during this time, as these can interfere with Adspert’s learning process.
If you plan to change the bidding strategy or enable Intraday Bidding, it’s best to do so right at the beginning of the learning phase to ensure stable optimization results.
Of course, during the learning phase you can still review Adspert’s budget recommendations and check the Criterion Hub for suggestions — approving or rejecting them as you see fit.
After the learning phase, you can then divide your campaigns into several Performance Groups. |
How do I structure my campaigns into Performance Groups after the learning period? What's the best practice?
The optimal division of campaigns into Performance Groups depends on your different factors, such as your current campaign performance, advertising strategy, and your overall business objectives.
An example:
Your advertising account contains multiple campaigns. Some are related to a certain product, others share a common Daily Cost Limit goal and there are a few high-performing campaigns where you want to target a specific ACoS value.
Based on this example, the recommended structure would be to create three Performance Groups with three different optimization goals that correspond to your business objectives. |
How many campaigns can I add to a single Performance Group?
As many as you want. There is no limit.
What happens to manual Amazon campaigns created by Adspert?
They are automatically added to the same Performance Group as their linked auto campaign.