Goals page is the key Adspert page where you can create and manage Performance Groups, their Goals and get an overview of your KPIs (Key Performance Indicators). This article outlines the various functionalities and options available through the Goals page. You can also get a product tour that highlights all aspects of the page directly in Adspert (click the hand icon from the right side of the main navigation bar).

To open the Goals page, click “Control” from the main navigation bar and select “Goals” from the drop-down menu.

Right after signing up for Adspert and connecting your advertising accounts, you don’t yet have any Performance Groups. That is why the Goals page is empty - there is nothing to show. A condition for Adspert optimization to start is to create at least one Performance Group, assign campaigns to it and set a goal.

Create a Performance Group:

See this article to find out more about how to create a Performance Group: Start Adspert Optimization: Step-By-Step Guide

Once you have created a Performance Group, to start the product tour to get a hands-on explanation about the functionalities of the Goals page.

The Notification Banner appears when there are non-optimized campaigns in your account. Click “Show Campaigns” and access all active campaigns that are not being optimized. To start optimizing them, add them to an existing Performance Group or create a new one. You can temporarily dismiss the banner by clicking “Dismiss”. The banner disappears and is replaced with a reminder in the upper right corner.

The first three fields filter the data displayed on the Goals page:

Instead of using the Performance Group Data Filter (see above), you can use the Search field to find a Performance Group you are looking for.

The Goals page displays the data of the last 30 days by default. You can change that by choosing using one of the pre-set options (Yesterday, Last week, Last month, etc.) or set a custom date range. Click on the date range box and select a suitable option.

Especially in cases when there’s more Performance Groups, it is beneficial to see more of them at once. Click the zoom out icon and get a better overview.

On the Goals page, the Performance Groups are sorted based on their current status. The ones that require your attention are displayed on the top. You can also sort them by a wide range of metrics. Click the list icon on the right and choose a sorting option from the drop-down list.

Click “Create New” to create a new Performance Group.

All Performance Groups from your account are visible on the Goals page. Each Performance Group is presented as an individual tile with a concise overview of its performance. Click on different tile elements to view, edit or trigger other actions related to the selected Performance Group.

Details (Optimization Type, No. of Campaigns, etc.)

The first section of a Performance Group tile presents its details:

Looking further to the right, you can see the Performance Group’s goal and its current performance. You can also edit the goal. Hover over its name and an edit icon appears. Then you can adjust its value or pick another goal.

Note: shown information corresponds to the selected date range! The default is 30 days, but you can easily adjust that (see above, Date Range Filter).

Support Metrics

Next to the goal and its current status, there are 4 support metrics. They are defined based on the combination of the goal and optimization type.

Note: shown information corresponds to the selected date range! The default is 30 days, but you can easily adjust that (see above, Date Range Filter).

A Performance Group tile includes a miniature version of the main goal performance chart. The dotted horizontal line represents the set goal, and the solid line represents the current goal status. Click the miniature version to expand the main goal performance chart and get a detailed KPI overview.

Note: shown information corresponds to the selected date range! The default is 30 days, but you can easily adjust that (see above, Date Range Filter).

Main Goal Performance Chart

Click “Goal Performance” and expand it to the main goal performance chart. The dotted horizontal line represents the set goal, and the solid line represents the current goal status. There are two views:

Because this chart can get saturated with information, it is limited to viewing a maximum of 45 calendar days at once. You can also add another Context metric (Cost per day, Clicks, Clickthrough Rate, etc.). Click “Context” and choose a suitable metric.

To see the data for another time period adjust the date range filter mentioned above. Keep in mind that you will not be able to view the chart for more than 45 days at once.

There are more actions you can take for every Performance Group:

More Actions: