On the right side of the Performance Group there is a miniature version of the main chart. It gives you an idea how the optimization is performing on a daily basis. The dotted horizontal line is the current goal, and the spiked line is the metric value for every day of the selected date range.

Click on the chart to extend the graph and get a detailed overview of your KPIs.

The Performance Group displays its optimization goal, the current value and KPIs (such as Conversions, Revenue, Cost per day, etc.). Displayed values refer to the selected date range.

To get a deeper understanding of the KPIs, click on “Report” under Actions.

Adpsert directs you to the reporting feature Key Figures.

To learn more about the reporting feature Key Figures, watch this tutorial and see how to analyse your data.