The Performance Group displays its optimization goal, the current value and KPIs (such as Conversions, Revenue, daily cost limit, etc.). Displayed values refer to the selected date range.
On the right side of the Performance Group there is a miniature version of the main chart. It gives you an idea how the optimization is performing on a daily basis. by clicking on it the chart extends and gives detailed information.
Click on the chart to extend the graph and get a detailed overview of your KPIs.
The dotted horizontal line is the current goal, and the spiked line is the metric value for every day of the selected date range.
You can add a context metric by hovering with your mouse above and a drop down of various KPIs is shown to choose from.
There is maximum of two KPIs that you can shown in the graph at the same time in the current view.
Once you switch to the historic chart you will see maximum three KPIs.
The current value, the historic value and the KPI you chose to be seen.
You can switch as well to the Scenario. Here you can see how a change of your goal would reflect on your context KPIs.
Adpsert directs you to the reporting feature Key Figures if you are interested in further data analysis. To learn more about the reporting feature Key Figures, watch this tutorial and see how to analyze your data.
