Additional Resources
Mix of helpful articles, insights, tips, and resources covering a wide range of topics across Adspert.
153 articles
Amazon Ads
More knowledge on Amazon
- Can I add keywords or ASINs (Criteria) manually to the manual campaign created by Adspert? (Amazon Only)
- What to do with your old manual campaign after Adspert creates a new one?
- vCPM Optimization and ReportingThis article refers to vCPM Display & Brands campaigns on Amazon
- Outdated Sponsored Brands Campaigns: How to Identify and Replace ThemStep-by-step guide to help you transition from older Sponsored Brands campaigns (created before Oct 2022) to newest ones.
- How to Grow Amazon Ads In 3 Steps
- Amazon Vendor vs. Seller Accounts and how does Adspert work with them
- Why can’t Adspert manage my old Sponsored Products campaign?
- How to see the campaign type in Adspert
- Why calculating TACoS below account level is problematic (and what you can do instead)This article is only regarding amazon
- Best Practices for Amazon Ads Campaign Names (with Practical Examples)Suggested naming convention for Amazon Ads campaigns to stay organized.
- How to Create Amazon Ads Sponsored Products Manual Campaign in AdspertUse this guide to set up an Amazon Ads Sponsored Products Manual campaign in Adspert from start to finish. You'll find step-by-step instructions for campaign settings, bid strategy and keyword…
- How to Organize Amazon Ads Campaigns (4 Common Ways)Beginner-friendly, common ways how you can organize your Amazon Ads campaigns.
- Which products can I advertise on Amazon?
- Why is a manual campaign created by Adspert displayed as incomplete in the AMZ interface?
- Product status is shown as ineligible
- Why Aren’t Your Amazon Sponsored Display (SD) Campaigns Showing Up in Adspert?
- How does Adspert support Sponsored Display?This article refers to optimization on Amazon Ads
- When Does Adspert Set Keywords/ASINs Negative (Amazon Ads Only) ?
- Amazon Prime Day: Adspert settings and tips for effective campaigns during the sales eventHow to best prepare your Sponsored Ads for Prime Day and what to change in Adspert during the event
- What is Conversion Delay?Explanation what is a conversion delay and how to turn it on and off
- Does Adspert Create Campaigns for Me?
- Does Adspert set bid adjustment for placements?This article refers to optimization on Amazon
- How Do I Grant Access to Retail Accounts? (Amazon Ads Only)Explanation of why and how to grant Adspert access to your Amazon retail account, the benefits this provides (TACoS, Total Revenue, Organic Revenue, Product Profit Maximization), and how data protection…
Keyword Management
How to manage Keywords and ASINs
- What happens to rejected criteria in the Criterion Hub?
- How to interpret rejected suggestions by Adspert in the log?
- How to see duplicate suggestions in Criterion Hub?
- How to Discover the Keywords Behind Your Conversions (Amazon Only)
- Why One-Size-Fits-All Amazon Ads Campaigns Don't Work (5 Reasons)Every Amazon campaign is unique, with its own goals, product types, and market conditions. There is no one-size-fits-all campaign structure.
- Understanding Keyword Match Types: Exact, Phrase & Broad
- How to Interpret Criteria Suggestions (Keywords/ASINs,PATs…) and Suggestion Review Explanation
- When Does Adspert Create New Campaigns and Ad Groups?
- How to Accept or Reject Multiple Suggestions at Once: A Step-by-Step Guide
- How to Undo Accepted or Rejected Suggestions?
- Criterion Hub and Rules Action “Add”: Rule Logic Explained for Keyword and ASIN Management (Amazon Ads Only)Criterion Hub and Rules Action “Add”: Rule Logic Explained for Keyword and ASIN Management (Amazon Ads Only)
- How Do I Create a Filter Rule avoiding specific Keywords (Enterprise Plan Only)?
- How to Exclude Criteria from campaigns/ad groups (2 Ways)?
- When Are Rule Changes Applied?
- How to Edit Product Ads Sync Mapping?
- How to Resolve Criterion Hub Warning “Ad group is paused”?
- How to Resolve Criterion Hub Warning “The destination is nearly at its criterion limit”?
- How to Resolve Criterion Hub Warning “Too many words for the selected match type”? (Amazon Ads Only)
- What To Do When Destination Ad Groups Are Full?
- Why does Adspert add exact and phrase keywords when harvesting from Sponsored Auto campaigns?
- Migrating to Criterion Hub: What Happens to Existing Links Between My Auto and Manual Amazon Ads Campaigns?
- When does Adspert pause a keyword?
Technical Questions
Technical Knowledge
- Understanding Platform Data Synchronization in Adspert
- Why Bids May Exceed the Max CPC You Set
- Marketplace Analytics & Brand Reporting via MerchantSpring Integration
- What is the Adspert API?
- How does Adspert deal with clicking bots?
- Will I get in trouble with Amazon if I use Adspert?
- Which Time Zone Does Adspert Use for Timestamps?
- Will changing the name of a campaign in my advertising platform impact Adspert's optimizationRenaming a campaign does not impact Adspert’s optimization, since it uses internal data, not the campaign name.
- The changes I have made in my advertising platform are not seen in the Adspert user interface
- Managing Decimal Numbers In Conversion Metrics (Monitor and Key Figures)Explanation of decimal numbers in key figures
- Why did Adspert lose access to my advertising account?Possible reasons why platform access to your advertising account was revoked
- I would like to test AdspertIt explains how to start and use the 30-day free Adspert trial, including supported platforms and available support.
Ad Optimization Performance
Topis about your optimization and its performance
- Bids are too high/too low
- Adspert has recently spent more than is specified in the Performance Group. What could be the reason?
- First Position Biding: Why are my Keywords only on position 1,x?
- Why did my impressions and clicks shrink?
- Why is there a different ACoS value on the monitor page compared to the product page?
- My account is not performing well. What is the reason?
- How to Troubleshoot Data mismatch: Adspert vs Advertising Platforms
- How quickly does Adspert achieve newly set goals?
- Why doesn't Adspert try to get all my ads at position 1?Explanation on first position bidding
General Information
General Information
- How can I rename Campaigns & Ad Groups in AdspertChange campaign name and ad groups name
- What Adspert can- and cannot-influenceA Clear Understanding of Impressions, Clicks, and Conversions
- What are 'Halo Sales' and how does Adspert handle them?
- Does Adspert offer an Affiliate Program?
- How can I add new ad groups to Sponsored Products Auto Campaigns in Adspert?Adding new ad groups to Sponsored Products Auto Campaign
- How can I pause or activate campaigns, ad groups or criteria ?
- Amazon Acronyms: List of 123 Abbreviations and TermsThis glossary aims to help you expand your knowledge around digital marketing terms in general and Amazon PPC terms in particular.
- Rule-based bidding vs algorithmic bidding for PPC campaigns – Which way to go?
- What is a criterion?
- How quickly does Adspert achieve newly set goals?
- How should I handle paused campaigns in Adspert, and is it better to reactivate or create new ones?This article explains how to handle paused campaigns in Adspert, including when to reactivate them or create new ones based on inactivity and data relevance.
- Where can I see Adspert’s bidding details?The Adspert Log: Track all changes transparently
- What is the difference between maximum CPC and effective CPC?Explanation of CPC und eCPC
- Can I still change things on my campaigns and cpc biddings while using Adspert?
- What does CRR or ACoS mean?
- What do I need to start Adspert?This article explains what you need to start using Adspert the conditions of the free trial, supported platforms, and how Adspert works even without conversion tracking (google ads)
- How to create an ad group in an existing campaign and add products (Amazon & Walmart only)
Alerts
Alerts Center
- Alerts Delivered to Your Inbox
- Adspert Alert Center - Stay informed about your account
- How to manage your alert preferences in the alert settings
- Alert - Number of active products decreasedProduct Alert
- Alert - Product Lost VolumeProduct alert
- Alert - Poor Performing ProductProduct Alert
- Alert - Non Optimized Campaigns Steal Our BudgetOptimization Alert
- Alert - Amazon Portfolio Budget ExhaustedOptimization alert
- Alert - Consider pausing unprofitable criteriaOptimization Alert
- Alert - Bidding strategy changed on platformOptimization alert
Adspert Release Notes
Adspert Release Notes
- 2026 - March Update: Create Amazon Sponsored Products Manual & Retail Ads Service (RAS) Campaigns Without Leaving AdspertBuild Amazon Sponsored Products Manual and Retail Ads Service campaigns directly in Adspert. Plus, your newly created campaigns for Amazon Ads and Walmart Connect now go live within minutes.
- 2025 - December Update: Manage Amazon & Walmart Campaigns Directly from AdspertYou can now manage Amazon Ads and Walmart Connect campaigns directly from Adspert, without switching between platforms.
- 2025 - October Update: Your Goals, Now Easier to MasterRevamped Goals make it easier to improve performance: with health statuses, 1-click fixes, and clearer, more visual goal-setting guidance.
- 2025 - August Update: Campaign Creation for Walmart Connect Sponsored Products Auto, vCPM Optimization for Sponsored Brands + MoreLaunch Walmart Connect Sponsored Products Auto campaigns without leaving Adspert. Try vCPM optimization for your Amazon Ads Sponsored Brands
- 2025 – June Update: Walmart Connect Beta Launch + Amazon Marketing Cloud AccessWalmart Connect Beta is here! Plus, unlock Amazon Marketing Cloud reporting through MerchantSpring to see what’s really driving conversions.
- 2025 - April Update: Campaign Creation for Amazon Ads Sponsored Products Auto & Budget VisibilityCreate Amazon Ads Sponsored Products Auto campaigns directly in Adspert! Plus: new Budget metric across key pages & improvement tweaks.
- 2025 - February Update: New Metric: Top-of-Search Impression Share (Amazon Ads Only)Get More Visibility on Your Amazon Ads Sponsored Products Campaigns and Criteria
- 2024 - December Update: In-Depth Insights, Email Alerts—And MoreStreamline your ad management with detailed hourly data, tailored alerts delivered to your inbox and marketplace analytics.
- 2024 - September Update: Boost Ad Efficiency with Intraday Bidding and Optimize for vCPMElevate Your Advertising Game with Intraday Bidding and vCPM Optimization
- 2024 - May Update: Smarter Budgeting for Smarter Ad SpendUplevel Your Workflow with Automated Budget Suggestions (and Direct Submissions!)
- 2024 - March Update: New Metrics (Including TACoS) and Upgraded ChartsDiscover new metrics (including TACoS) and refine your reporting with upgraded charts
- 2023 - December Update (TACoS Prep Work, Campaign Max Bid, Settings and More)Introducing TACoS Prep Work, Campaign Max Bid, New Settings and More
- 2023 - October Update (Criterion Hub & Max Bid)
- 2022 - BIG October UpdateIntroducing Massive Improvements - Adspert Is Simpler to Use
- 2022 - August UpdateDate Range Selector, Status Icons, Preparations for Cross-Platform Optimization & Massive Usability Improvements
- 2022 - June UpdateLearn what's new in Adspert with the June Update
- Adspert Roadmap & What's new and whats coming up?
More on Account Administration
More to Account Administration
- I forgot my password. How can I get a new one?
- Account Connect IssuesFind out what could be the possible causes of your issues when connecting an advertising account to Adspert
- How do I re-authorize Adspert to access my ads account?
- How to disconnect an account?
- Why does the Ad Spend /Paid Sales in the dashboard vary from the one on the invoice?
- Do I receive an overview of the accounts billed with the invoice?
- Why Did I Receive an Invoice After Pausing or Canceling My Subscription?
- My Discount Doesn’t Show on the Subscription Page – Is It Active?If eligible, Adspert discounts are applied automatically and shown on your invoice. Even if they're not visible on the Subscription tab or at checkout.
- How do I know when my 30-day trial ends?This article explains when the 30-day Adspert trial starts, how to check the trial start and end date in Adspert, and confirms that you’ll receive reminder emails before the trial…
- What is ad sales (also known as paid sales)?Paid sales is a common term regarding e-commerce platforms
- I have trouble logging into Adspert
- How can I change my password?
- How to change the language of Adspert’s user interface?
- How can I change the currency in Adspert's user interface?
- Adspert: A Mirakl CompanyAdspert GmbH got acquired by Mirakl
- How to choose the right plan for your Adspert subscription
- My credit card was not accepted. What can be the reason?
More to Performance Groups & Goals
Performance Group and Goals
- What is a "Performance Group"?Short explanation of what is a Performance Group along with 3-minute video (including full transcript)
- Insights: Hourly Performance Data for Campaigns and Ad Groups
- Max Bid: Performance Group vs CampaignSet the highest bid you are willing to pay to reduce the risk of overspending.
- How to Individually Manage a Single Campaign?
- Multi-Marketplace Bidding vs. Account-Level Optimization
- Adspert Optimization Types: Revenue, Profit and Click
- When should I adjust goals or restructure Performance Groups?
- Optimization Settings: Complete GuideOptimization Settings and explaining all its features
- Does the Optimization Stop if the Goal Is Not Reachable?
- Performance Group Warnings
- How to See My Goal’s/Campaigns Performance?
- How to NOT Automatically Add New Campaigns to the Optimization?
- How to restart optimization of a paused Performance Group?
- Budget Suggestions - Does Adspert Automatically Adjust Daily Budget of My Campaigns ?
- How to Automatically Add New Campaigns to a Performance Group So the Optimization Starts Immediately?
- How to Delete a Performance Group and What Does That Mean?
- How to change the name of a Performance Group?
- How to See the Campaigns That Are in My Performance Group on the Goals Page?
- How to Move Campaigns to a new or another Performance Group
- Does optimization stop if there is one or more paused campaigns within a Performance Group?
- How to Stop Optimizing Campaigns?
- Budget suggestions - Explanation to the table
- How can I see the campaigns that are currently NOT in optimization?
- How can I delete empty Performance Groups in bulk action?This article helps to understand deleting various empty Performance Groups in a single step
- Budget Recommendations: Why Adspert prioritizes showing budget increases over reductions
- What the Learning Health Status Means for Your Performance GroupsExplanation of the 7-day Learning status of Performance Groups, what to avoid changing during this phase, and how Adspert provides optimization insights afterward.