You can create Amazon Sponsored Products Manual campaigns directly in Adspert, without switching to the Amazon Ads platform.
Here’s exactly how:
Main navigation bar > Click “Creation”
Select the Amazon Ads account where you want to launch the campaign
Click “Create a Sponsored Products Manual campaign”
Fill in the information or select options from all three tabs: Campaign Settings, Campaign Bidding Strategy and Campaign Bid Adjustments
Name your ad group
Select the products you want to advertise
Choose your Manual targeting type:
Configure the settings for Keyword targeting or Product targeting.
See below exact instructions on how to set both targeting options in detail, and how to finish creating a Sponsored Products Manual campaign.
Keep in mind: you can't mix keyword and product targeting in the same ad group. That's an Amazon requirement.
If you want to use both targeting types, create two separate Sponsored Products Manual campaigns: one with keyword targeting and one with product targeting. You can also only add one ad group during creation, which also mirrors how Amazon handles it.
Keep reading to learn more about both available targeting options and how to set them up.
Sponsored Product Manual Campaign: Keyword Targeting
After selecting keyword targeting, you see two tabs at the top “Suggested” and “Enter List”.
"Suggested" Tab
In the “Suggested” tab, you see:
Filters to narrow suggestions by keyword match type: Broad, Exact, or Phrase
Sort options: by clicks or conversions
Keyword groups: related keywords are grouped together
Suggested keyword list with IS and IR metrics under each keyword:
IS (Impression Share): estimated percentage of available impressions a keyword could capture
IR (Impression Rank): how competitive a keyword is based on search volume and advertiser competition
From the Keyword list (left side), select the keywords you'd like to target. Add keywords one by one or all at once.
Then check the suggested bids (right side). Keep or edit the suggested bid.
Changed your mind about a keyword? Click red X to remove it from the list.
Prefer to use your own list? Switch to the “Enter List” tab from the top.
"Enter List" Tab
Select keyword match type: Broad, Exact or Phrase
Enter keywords manually - one per line.
Check the suggested bids (right side). Keep or edit the suggested bid.
Negative Keyword targeting
You can also add negative keyword targeting:
Select keyword match type: Exact or Phrase match
Enter keywords separated by a new line
Next, let me show you how to set up Product targeting for your Sponsored Products Manual campaign.
Sponsored Product Manual Campaign: Product Targeting
If you choose product targeting, you can either target product categories or individual products.
That’s why there are two tabs at the top and you need to select one:
"Categories" Tab
See suggested categories based on your products (left side)
Under each category there's an approximate number of products in each category
Select a category and set your bid (right side)
"Individual products" Tab
Individual product targeting means you are targeting specific ASINs (other sellers' products). Here's how to set it up:
Review the suggested individual products list (left side). Or select “Enter list” and manually enter ASINs of the products you'd like to target
After you've selected products, set the bids (right side).
Negative Product targeting
Just like with keywords you can also add negative product targeting.
You can exclude entire brands by brand name, or exclude specific products by ASINs.
Click "Exclude" to submit your negative keywords or products.
Last Steps: Submit Campaign
Click "Next" to submit your new Sponsored Products Manual campaign.
Once submitted, the campaign appears in the “Queue” tab. Newly created Amazon Ads Sponsored Products Manual campaigns typically go live in about 2 minutes.
For full transparency, all campaign creation details are logged under: Reports > Logs > Other Logs > Create Campaigns.
Conclusion
After submitting your campaign, check the Queue tab to confirm it was created successfully.
You can review all creation details at any time under Reports > Logs > Other Logs > Create Campaigns.
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