Of course it's desirable to achieve a high ad position. But it's also important to find out which ad position is the most profitable one for you. You might achieve more conversions if your ad is at the third position for example. Adspert finds the most profitable bid for every keyword and adjusts the bidding according to it.
Why doesn't Adspert try to get all my ads at position 1?

Written by Karin Hollstein
Updated yesterday