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How to create an ad group in an existing campaign and add products (Amazon & Walmart only)

Note: This feature is available for Amazon Ads and Walmart Connect and supports Sponsored Products Automatic Campaigns only.

Before You Start

Make sure you have selected the correct Amazon Ads or Walmart Connect account in the Account Filter.

Step 1: Open the Campaign or Ad Group Overview

  1. Navigate to Reports in the top navigation bar.

  2. Select Key Figures from the Reports dropdown.

  3. Open either the Campaign tab or the Ad Group tab.

You can create a new ad group from either view.

Step 2: Create a New Ad Group

Creating an Ad Group starting from the Campaign or in the Ad Groups tab:

  1. Click on “Create Ad Group”

  2. Select Campaign (is already preselected when you started at the Ad Groups tab)

  3. Enter a name for your new ad group.

Step 3. Select your Product

The product selection screen displays:

  • Available Products on the left

  • Selected Products on the right

To add products:

  • Click individual products to move them to the selected list.

  • Use Select All to add all available products at once.

If you have a large catalog, you can use the filter above the product list to search by:

  • Product Name

  • Price

  • Availability

  • ASIN

  • SKU

  • Parent ASIN

Once you've selected the products you want to advertise, continue to the next step.

Step 4: Generate Initial Bids

Click Generate Bids to create suggested starting bids for the automatic targeting groups.

Adspert generates bids for:

  • Close Match

  • Loose Match

  • Substitutes

  • Complements

You can review and edit each suggested bid and the targeting groups before proceeding.

Step 5: Review and Create the Ad Group

  1. Click Next in the bottom-right corner.

  2. Review the summary of your new ad group, including the selected products and bids.

  3. If everything looks correct, click Create Ad Group.

Your ad group will be created within the next 24 hours. As long as it is in creation it will be visible in the Queue Tab in the Creation Page where it stays up to 24 hours until it will be synced with your Amazon Ads or Walmart Connect account. While it is in the Queue tab you can still make changes on the adgroup.

After creation, a small hourglass icon is displayed to indicate that the ad group is still being processed. Once processing is complete, it will become fully available.

Important Limitation

Products can only be assigned to an ad group during the creation process in Adspert.

If you want to add products to an existing ad group, this is not supported in Adspert.

To modify the products of an existing ad group, you'll need to make the changes directly in your:

  • Amazon Ads account, or

  • Walmart Connect account.

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