Yes, Adspert supports placement bid adjustments on Amazon.
What are amazon bid adjustments?
Amazon bid adjustments are percentage variations that you can apply to your base bids to prioritize specific ad placements—such as “Top of Search” or “Product Pages.” They help you influence where your ads appear on Amazon, giving you more control over visibility and performance for your Sponsored Products and Sponsored Brands campaigns.
You can let Amazon automatically apply these bid increases (up to 900%) or set them manually in the Amazon Ads interface. For example, with a $1 default bid and a 900% multiplier, your bid can reach up to $10 for top placements.
Note: Amazon frequently updates their placement definitions and has migrated the old "Bid +" feature to placement adjustments, typically at 50% for Top of Search.
Adspert Support
Adspert supports Amazon placement bid adjustments for Sponsored Products and Sponsored Brands campaigns.
You can set these multipliers manually in Amazon; Adspert will use your settings in its optimization logic.
Adspert does not currently set or change these multipliers automatically, but will respect and optimize based on what you configure in Amazon Ads.
Bid adjustments can be turned off by our support team if you wish so, however please be aware that this can be done only for the entire account not for specific Performance Groups or campaigns.
To see which bid adjustments adspert has done in your account please see here.
Sponsored Brands Campaigns – Placement Types
For Sponsored Brands, you can set bid adjustments for the following placement types:
Home – Ads shown on the Amazon home page
Detail Page – Ads served on product detail pages, often in banner-like placements under the buy box or near product info.
Top of Search – Ads shown above the organic search results on the first page only, typically as a headline banner.
Other – Ads shown in other areas, such as search pages that are not the very top of search or some category pages
Sponsored Products Campaigns – Placement Types
For Sponsored Products, the available placements are slightly different:
Top of Search – Ads shown in the first row(s) at the top of the first page of search results.
Product Pages – Ads shown on detail pages of other products.
Rest of Search – Ads shown in the middle and bottom of the first page (below Top of Search) and on subsequent search results pages.