Adspert synchronizes with the connected advertising platform once daily and submits biddings once per day, however we have introduced Intraday bidding Rules which you can apply to your Amazon Ads Sponsored Products campaigns.
Keep reading to know what are Intraday bidding Rules and how to activate them.
1. Intraday Bidding Rules: Increase Bids When Buyers Are Ready
Intraday Bidding Rules use hourly data to automatically increase your bids during times when buyers are most likely to make a purchase.
This function is available for your Amazon Ads Sponsored Products campaigns.
Here’s how you can enable or disable Intraday Bidding Rules:
Go to Control > Optimization Settings
Select “Accounts” or “Campaign” tab
Select account or campaign you want to opt in/out for Intraday Bidding Rules
From “Intraday Bidding Rules” column click the box
Select “Enabled” or “Disabled”
Click “Update”
Bid Adjustments Log: Complete Transparency
You always have full and transparent insight into your ad account activities. Intraday bidding adjustments are not an exception.
Find them all from Reports > Logs > Bid Adjustments.
Please note the following warning when confirming the activation of Intraday bidding:
But what exactly does this warning refer to?
If you have stored rules in your Amazon Seller Central, such as for time-based bidding, these will no longer apply, as Adspert deactivates and thus overwrites these rules.