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2024 - September Update: Boost Ad Efficiency with Intraday Bidding and Optimize for vCPM
2024 - September Update: Boost Ad Efficiency with Intraday Bidding and Optimize for vCPM

Elevate Your Advertising Game with Intraday Bidding and vCPM Optimization

Anja Mrak avatar
Written by Anja Mrak
Updated over a month ago

We heard you wanted to adjust bids during hours when buyers are most likely to make a purchase. And we’ve done just that with the new Intraday Bidding Rules.

You also told us you wanted to optimize your Sponsored Display campaigns based on vCPM (viewable cost per mille). And that’s exactly what we’ve just released.

Tight on time? Watch our 6-minute video to check out all the new stuff.

Table of Contents:

1. Intraday Bidding Rules: Increase Bids When Buyers Are Ready

Intraday Bidding Rules use hourly data to automatically increase your bids during times when buyers are most likely to make a purchase.

​​This feature is available for your Amazon Ads Sponsored Products campaigns.

Here’s how you can enable or disable Intraday Bidding Rules:

  • Go to Control > Optimization Settings

  • Select “Accounts” or “Campaign” tab

  • Select account or campaign you want to opt in/out for Intraday Bidding Rules

  • From “Intraday Bidding Rules” column click the box

  • Select “Enabled” or “Disabled”

  • Click “Update”

Bid Adjustments Log: Complete Transparency

You always have full and transparent insight into your ad account activities. Intraday bidding adjustments are not an exception.

Find them all from Reports > Logs > Bid Adjustments.

2. Fresh Look: Monitor Facelift

We’ve updated Monitor to improve usability, clarity, and make it easier to scan quickly.

Here’s what we did:

Larger KPI tiles with clear color indicators

The KPI tiles are now larger and color coded:

  • Green background means positive changes.

  • Grey means neutral or negative changes.

Displaying absolute and relative changes in metrics

You requested having absolute changes alongside relative ones. And here they are!

That’s not all, it gets so much better!

Aggregated mode for some metrics

We also added aggregated mode for some metrics. For example, you can see Revenue also as Revenue per day, Impressions as Impressions per day and so on.

And as a cherry on top, you can customize all 5 KPIs as user settings!

Fully customizable Monitor KPIs

Make the Monitor KPIs your own! You can now customize all five KPIs and Adspert will remember your preferences.

So, every time you log in, you’ll still see the same KPIs that you’ve set for yourself.

Next, let’s talk about vCPM, our new optimization type!

3. Optimize Like a Pro: vCPM Optimization

We are thrilled to launch a new optimization type: vCPM (Viewable Cost per Mille) optimization!

The vCPM optimization type is available for Amazon Ads Sponsored Display campaigns.

How to find it? If you have at least one Sponsored Display campaign, vCPM optimization type will automatically appear as an option when you start creating a new Performance Group.

It’s also color-coded with pink.

Insightful Reporting: Double Metrics

With vCPM, you’ll see double metrics for key performance indicators. We decided to display the second, click only metrics to help you shape a more comprehensive view.

Why? To help you get a better idea of your ads’ actual situation.

The reason is that Amazon Ads attributes vCPM in two ways:

  1. Views and clicks – you see this metric in Amazon Ads console

  2. Click only – via Amazon Ads API Amazon Ads also provides this metric. We decided to display it as second metric in Adspert

Because when you compare both metrics you can see that “Views and clicks” metric can be quite inflated compared to the “Click only" metric.

Practical example:

From the screenshot below the “Views and clicks” metric reports 941 conversions. However, according to the "Click only" metric there were 16 conversions.

This paints a more realistic picture and helps you make informed decisions about your advertising strategy.

Keep in mind: "Click only" metric is only for your information!

vCPM optimization is still based on the “Views and clicks” metric shown in Amazon Ads.

Your Adspert invoices for vCPM optimization are also based on “View and clicks” Revenue metric.

You can find double metrics in multiple places:

  • Goals

  • Key Figures

  • Products

  • Budget Suggestions

  • Monitor

Charts: Click Only Attribution Toggle (COA)

Another cool addition to display double metrics is Click Only Attribution (COA) toggle. It lets you switch between “Views and clicks” values and “Click only” metrics on the charts.

You can find it on Monitor, Key Figures, Budget Suggestions, and Products charts.

There’s one more small but important addition on the Key Figures.

Key Figures: 2 NEW Metrics

To support you in reporting for vCPM, we added two new vCPM-related metrics to Key Figures:

  1. Viewable impressions

  2. eCPM (effective Cost Per Mille)

How to see the new metrics?

First, optimize at least one Sponsored Display campaign with the new vCPM optimization type.

Then both of the new metrics, “Viewable impressions” and “eCPM” will automatically appear in your Key Figures tables and charts.

4. Goals: Bulk Delete Empty Performance Groups

Managing your empty Performance Groups is now easier than ever!

You can see them all at once by using the new filter (and delete them with 1 click):

  • Click the “Performance Groups” selector

  • Select “Add filter”

  • Select “Empty Performance Group”

  • Check “Show empty Performance Groups” > click “Apply” > click “Apply Filters”

  • Optional - Click “Delete empty Performance Groups” (see bottom right corner)

Conclusion

This is just the first version and we have a lot of additional things planned.

We’re excited for you to experience these new features and enhancements. We greatly value your ideas and suggestions, so please share them with us through the Product Plan.

And if you ever need help, don't hesitate to reach out via chat. We're here to assist you anytime.

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