Following the launch of Walmart Connect (Beta), this update adds a major step forward.
Plus other focused improvements to help you keep your campaign setup clean and efficient:
Create Walmart Connect Sponsored Products Auto campaigns directly in Adspert!
Suggestions Review: See duplicate criteria instantly, right where you make decisions
Rules: Use new filters to find exactly what you need, faster (only for Enterprise, Scale & Pro)
vCPM optimization: Now available also for Amazon Ads Sponsored Brands
Keep reading to find out more and why this matters for your day-to-day.
Table of Contents:
1. Campaign Creation: Walmart Connect Sponsored Products Auto
You can now create Walmart Sponsored Products Auto campaigns directly in Adspert! No need to log into Walmart or jump between platforms. Just launch your campaigns from where you already are.
Head to “Creation” in the main navigation bar to get started:
How to Create a Walmart Connect Sponsored Products Auto Campaign in Adspert
This mirrors Amazon Sponsored Products Auto creation. So if you've used that before, you'll feel right at home.
Here’s how it works:
Click “Creation” in the main navigation
Select the Walmart Connect account where you want to launch the campaign
Click “Create a Sponsored Product Auto campaign”
Fill in the campaign name, daily budget, start date (optional: total budget and end date)
Optional: Click “Campaign Bidding Strategy” tab > select preferred bidding strategy
Optional: Click “Campaign Expanded Targeting” tab > continue with “Brand Terms” (default) or “Complementary”
Name your ad group, select products and confirm or define their suggested bids
Click “Add another ad group” to add more ad groups or click “Next” to review
After you’ve reviewed it all, click “Launch campaign”
Choose how you would like to manage the new campaign with Adspert - in an existing or new Performance group, or not at all.
Click “Launch”
Once you're done, your campaign is submitted to the queue. You can make edits in Adspert until processing is complete. This typically happens within a few hours (though in rare cases, it can take up to 24 hours).
After that, any changes to the campaign need to be made in Walmart Connect directly.
For full transparency, all campaign details are logged under: Reports > Logs > Other Logs > Create Campaigns.
This lays the groundwork – more creation capabilities are already in the pipeline!
2. See Duplicate Suggestions Instantly
When a criterion suggestion already exists in other ad groups, Adspert now highlights it with a visual marker.
You’ll see this directly in your Suggestions Review table – right where you make decisions.
This helps you quickly spot duplicates across your campaigns. No more clicking through campaigns or manually digging through ad group structures:
Why this helps:
Avoid accepting duplicate criteria across your account
Quickly notice overlaps – even for different match types!
Review suggestions faster, with less back-and-forth
Want more control over how you review rules? Keep reading.
3. New Rule Filters in Criterion Hub (Only for Enterprise, Scale & Pro)
Managing dozens – or hundreds – of rules across campaigns? It can get overwhelming fast. That’s why we’ve added filters to the Rules section in Criterion Hub.
Now, with just a few clicks in the top-right filter menu, you zero in on the exact rules you are looking for:
New Rules filters:
Rule Inheritance
Rule Targeting Type: Manual or Auto campaigns
Rule Match Type: Broad, Phrase, Exact
Rule Negative Keyword: Negative (or not)
Rule Product Ad Sync Mode: Add missing or Overwrite (Amazon Ads only)
Why this helps you:
Find the right rule faster
Save time (and your sanity) when managing complex setups
Quickly isolate rules for a specific campaign type or keyword match
4. Amazon Ads Sponsored Brands: vCPM Optimization Now Available
You can now use vCPM (Viewable Cost per Mille) optimization for Amazon Ads Sponsored Brands campaigns on top of Sponsored Display.
How to find it? If you have at least one Sponsored Brands or Sponsored Display vCPM campaign, vCPM optimization type will automatically appear as an option when you start creating a new Performance Group.
As with Sponsored Display vCPM optimization, you’ll see double metrics for key performance indicators: both “views and clicks” and “click only” metrics are shown side by side. Learn more here >
Conclusion
We can’t wait for you to try out the new Walmart Connect campaign creation flow. And take advantage of the other updates in this release!
Have something you'd love to see added next? Share your thoughts in the Adspert Product Plan – we review every idea and often build based on your feedback.
Need help getting started? Our support team is always just a chat or email away.