We’ve been listening closely – and today, we’re thrilled to roll out one of our most anticipated features:
👉 campaign creation for Amazon Ads Sponsored Products Auto 🔥
It's a major milestone that gives you more control, speed, and fewer steps in your daily work.
This update also makes Adspert more organized and easier to navigate. You’ll see a new Budget metric across key pages, plus some smaller, yet powerful improvements.
Let’s dive in 👇
1. NEW Campaign Creation: Amazon Ads Sponsored Products Auto
You asked, and we delivered. You can now create Amazon Sponsored Products Auto campaigns directly in Adspert!
Just head to “Creation” in the main navigation bar to get started.
Steps How to Create a Sponsored Products Auto Campaign in Adspert
Ready to give it a try? Here’s how:
Click on “Creation” in the main navigation
Select the Amazon Ads account where you want to launch the campaign
Click “Create a Sponsored Product Auto campaign”
Fill in the campaign name, daily budget, start date (optional: end date and portfolio)
Name your ad group and select products
Click “Generate Bids” to pull initial bids from Amazon Ads
Click “Add another ad group” to add more ad groups or click “Next” to review
After you’ve reviewed it all, click “Launch campaign”
Choose how you would like to manage the new campaign with Adspert - in an existing or new Performance group, or not at all.
Click “Launch”
Once you're done, your campaign is submitted to the queue. You can still make edits in Adspert until it is processed. This usually happens within a few hours (though in rare cases, it can take up to 24 hours).
After that, any changes to the campaign need to be made directly in Amazon Ads.
For full transparency, all campaign details are logged under: Reports > Logs > Other Logs > Create Campaigns.
From selecting your account and products to setting bids and campaign details, the flow is intuitive and familiar.
Yet smarter, with some powerful Adspert touches like:
Product filtering by product name, availability, price, ASIN, SKU and parent ASIN
One-click product selection
Automated initial bids
This is just the beginning – more creation capabilities are already in the works!
2. Budget Metric: Better Oversight at a Glance
To help you make more informed decisions, we’ve added a new “Budget” metric across Goals and Key Figures (Campaign level).
Here’s where you can see Budget metric:
Control > Goals > new “Budget” column
Control > Goals > see Performance Group name - click Manage campaigns > new “Budget” column for each campaign (and at the top for the whole Performance Group)
Reports > Key Figures > scroll down, select “Campaigns” tab > new “Budget” column
Because informed decisions start with clear data.
3. Bonus Tweaks: Boost Your Day-to-Day
Some thoughtful tweaks to boost your day-to-day:
Logs: Grouped into 3 categories, added arrow icons to show increases and decreases to help you scan faster
Alerts: Added tooltips to help you distinguish between account-wide vs. user-specific alert settings
New "Create Campaigns" log for tracking campaign creation
Cleaner Suggestions Review table
Conclusion
We’re incredibly excited for you to try the new campaign creation flow! And explore all the quality-of-life improvements in this update.
Got ideas for what you'd love to see next? Drop your suggestions in our Product Plan – we read every single one. Your feedback helps us shape what we build next just for you.
And as always, if you need support, we are here for you. Reach out to us via chat or email.