What are 'Halo Sales' and how does Adspert handle them?
Halo sales refer to indirect sales generated by advertising a specific product, which then leads to purchases of other, non-promoted products within the same brand or store. For example, if a customer clicks on an ad for a specific shoe but ends up buying socks as well, the sock sale is considered a halo sale.
How Does Adspert Handle Halo Sales?
Adspert's tracking and optimization are based on data available through the ad platforms' APIs, focusing on directly attributed sales — meaning those that occur after a customer clicks on an ad and makes a purchase within the attribution window. Halo sales are not directly tracked or optimized by Adspert since they don't have a direct click attribution.
Platform-Specific Details:
Amazon Ads: Halo sales are a known phenomenon on Amazon. Adspert optimizes based on sales attributed to ad clicks. Indirect sales within the brand aren’t directly reflected in Adspert’s data.
eBay Ads: Similar to Amazon, Adspert will use data from eBay’s API, which typically only includes directly attributed sales.
Google Ads/Bing Ads: While halo effects exist, Adspert optimizes based on conversions directly tied to ad clicks as reported by Google or Microsoft Ads.