Insights: Hourly Performance Data for Campaigns and Ad Groups
Insights: Hourly data at your fingertips
Want to identify performance trends? See your peak conversion days and times? Do all that and more with revamped, in-depth Insights.
The best part? You can see hourly data, so you can analyze performance trends, whether by time of day or day of the week.
Simply go to Key Figures > select Campaigns or Ad Groups tab > click the magnifying glass icon > and the Insights panel will open.
Spot Trends with Redesigned Heatmaps
Insights provide in-depth reporting with a redesigned heatmap to help you better understand your advertising performance:
Averages: Shown in the first row and column to highlight overall patterns.
Granular Data: Individual metrics like revenue, conversion rate, cost, clicks, CTR, and impressions are displayed in 3-hour windows (e.g., 9-12hs).
The metrics shown on-screen depend on your campaign’s optimization type and available data.
Insights Availability
Supported platforms: Amazon Ads, Google Ads, and Microsoft Advertising.
Not yet supported: Amazon Ads Sponsored Brands vCPM campaigns and eBay Ads, as hourly data is unavailable.