Budget Suggestions in Adspert help you review and adjust campaign budgets more efficiently. Our AI-powered software automatically lets you know whether your campaign budgets are sufficient to cover the full targeted time and when adjustments are needed.
Based on your data and market situation, Adspert provides concrete suggestions for budget increases or decreases.
Learn how to work with Budget Suggestions, so you can regularly review and adjust campaign budgets to avoid missing sales opportunities or overspending.
You’ll learn how to:
Review budget suggestions for your campaigns
Decide when to increase or decrease campaign budgets
Compare current budget, suggested budget and coverage in one place
Watch this video after you've kicked off optimization of your ad campaigns with Adspert.
Budget Suggestions: A Fresh Look with New Features
This page has a lot of features that help you handle your PPC budget smarter, better, and faster:
Suggestions tab: suggested budget decreases and increases (including detailed info)
Automated budget submissions: accept as it is or modify and then accept (Amazon and Walmart Ads only)
Budget comparison chart improvements
Budget suggestions log
Quick alerts for budget increases
Spam-free suggestions
Temporary queue
Suggestions Tab
The budget Suggestions tab is where the magic happens.
Here’s what you can see:
All budget suggestions: decreases and increases
Accept suggestions as they are OR modify them and then accept
All values shown in corresponding currencies
5 metrics to support you in making informed decisions
Budget comparison chart to help you visualize the data
Now, there is extra information to give you more context: the account the campaign belongs to, Performance Group, and its goal.
Currency Display for Informed Decisions
You can see all monetary values in your Adspert account currency. If your advertising account currency differs, values will be displayed in both currencies for clarity.
This helps you make informed decisions, as budget submissions and edits are processed in your account currency.
6 Supporting Metrics
Besides standard metrics like Estimated optimal spending, Average cost for the last 7 days, Average coverage for the last 7 days, and Budget usage, we’ve also added two customizable metrics so you can select any metrics you need.
All metrics show data from the last 30 days (this is fixed and cannot be changed).
Budget Comparison Chart
This chart helps you analyze budget suggestions even faster to make quick, informed decisions about your ad spend.
Click it to expand it and see the full budget comparison chart with suggested and current budget. In the upper left corner it highlights both relative and absolute changes.
The chart shows your current and suggested budgets side by side, clearly showing percentage changes for quick insights.
Above the chart there are three fixed metrics: Coverage, Cost, and Budget. You can also add two more metrics of your choice!
All metrics show data from the last 30 days (this is fixed and cannot be changed).
Automated Budget Submissions (Amazon and Walmart Ads Only)
Amazon and Walmart advertisers, this one's for you; now you can submit budget suggestions directly in Adspert! You can submit the suggestions as they are or modify them and then submit them.
See a budget suggestion in Adspert
Click ‘Accept’ or first modify it and then accept it—that’s it!
This helps you save time and reduce errors, making your advertising spend more efficient.
For now, this feature is available only for Amazon Ads and Walmart Ads users. For users of other platforms, we added direct links to the respective log-in pages.
We're excited about this initial release and look forward to expanding support to other platforms.
Budget Suggestions Log: Complete Transparency
You always have full and transparent insight into your ad account activities. And Budget Suggestions are not an exception.
The Budget Suggestions Log provides a comprehensive record of all changes (budget decreases and increases), including successful updates and failed attempts.
It helps you track your budget management activities over time, offering insights into trends and potential issues.
From here you can track every detail:
Submissions of budget changes (accepted as they are or modified and then accepted)
Failed submissions of budget changes
Budget suggestions rejected by users
Quick Alerts for Budget Increases
Never miss an opportunity—the banner at the top of the page lists budget increase suggestions you should review as soon as possible.
Click “Show campaigns” and then check the “Suggestions” tab. From there quickly review, accept, modify, or reject budget suggestions for increases only.
Spam-Free Suggestions
Worried you’ll get spammed with budget suggestions? We have you covered. We update and review them every day, just like criteria suggestions.
So a budget suggestion you see today might not be there tomorrow!
To further prevent spamming, once you approve, modify or reject a suggestion, you won’t get another budget suggestion for that campaign for 7 days.
Temporary Queue
The Queue tab temporarily holds accepted budget submissions before they're sent to your advertising platform.
Changed your mind? You can modify or reject submissions here. This reverts the suggestion to its original form and moves it back to the Suggestions tab.
2. Budget Metric: Better Oversight at a Glance
To help you make more informed decisions, check the “Budget” metric across Goals and Key Figures (Campaign level).
Here’s where you can see Budget metric:
Control > Goals > “Budget” column
Control > Goals > see Performance Group name - click Manage campaigns > “Budget” column for each campaign (and at the top for the whole Performance Group)
Reports > Key Figures > scroll down, select “Campaigns” tab > new “Budget” column
Because informed decisions start with clear data.
