Amazon Ads users, we have a new metric for you: Top-of-Search Impression Share!
This metric shows how often your Sponsored Products ads appear at the top of Amazon search results, based on Amazon’s percentage.
Where You Can Find It:
Available for single Sponsored Products campaigns and specific Sponsored Products criteria (keywords, products, categories, etc.).
This is a chart-only metric visible in daily view (not in weekly, monthly, or quarterly views).
It is expressed as a percentage.
Quick reminder: Criteria is an umbrella term for everything that can be bid on: keywords, products, categories, and so on.
How to View Top-of-Search Impression Share:
Go to Reports > Key Figures
Select a single Sponsored Products campaign or a specific criterion
Set the chart to Daily view
Click one of the three metrics to open the drop-down > Select Top-of-Search Impression Share
Important: This metric is not available in tables or reports. It only appears in the Key Figures chart’s daily view for individual campaigns or specific criteria.
Why It Matters:
Shows how often your Sponsored Products ads appear at the top of Amazon search results.
Gives insight into your Sponsored Products ad visibility over time.
Helps you make informed, data-driven decisions.
Conclusion
With Top-of-Search Impression Share you can track how often your Sponsored Products ads appear at the top of search results and develop your visibility.
Have questions? Let us know, we’re happy to help!