Do you have many campaigns in your account and want to group them by similar characteristics? Performance Groups help you do exactly that. They allow you to bundle campaigns, set clear optimization goals, and keep your strategy organized.
In this article, you’ll learn how to:
Use filters to find campaigns and create a new Performance Group
Move campaigns into an existing Performance Group
When does it make sense to use Performance Groups?
During the learning phase (2–3 weeks for Amazon Ads, Walmart Connect,
Google Ads and Bing Ads - 4 weeks for eBay Ads), it is strongly recommended to place all campaigns in one Performance Group. This allows Adspert’s optimization to collect enough data.
After the learning phase, you can reorganize campaigns into multiple groups based on shared characteristics, such as:
Number of conversions
Campaign type
ACoS values
Costs
Campaign status
And more
This way, you can align campaigns with your strategy and business objectives more effectively.
Finding campaigns with filters and organizing them into a new Performance Group
The filter option makes it easy to identify campaigns with similar characteristics and group them quickly.
In the main navigation bar, go to Control → Performance Groups & Goals.
Open a Performance Group by clicking on the number of campaigns.
To filter the campaigns, click on "+Add Filter" in your campaign manager
Various filter options appear (e.g., campaign type, ACoS, conversions, status).
Example: choose the filter Campaign Type to get a list of all Sponsored Products campaigns.
Note: You can combine multiple filters to narrow down the selection.
Click Apply. The list shows all campaigns matching your filter.
Select the campaigns you want to move (or click Select all) and then choose Move Campaigns
Click on the New Performance Group that Adspert automatically had created then click Next.
The source Performance Group will be shown. Make sure the Goal Fit Score is green. If everything looks correct, click Save.
The source Performance Group will be shown again to review. Make sure the Goal Fit Score is green.
If you are satisfied click Next to go further.
To edit the new Performance Group, click on Edit
Give the Performance Group a Name, select the Currency and the Optimization type and click Next.
Review the campaign list for the new Performance Group:
You can add more campaigns by selecting them individually or using Select All.
Use Add Filter to quickly find specific campaigns.
When finished, click Next.
Define the new goal and set the Max Bid for the Performance Group.
Make sure the Goal Fit Score is green.
Click Save.
Note: Min Bid & Add Second Goal are only available for Enterprise Clients.
Review the new Performance Group and click Submit.
Moving campaigns into an existing Performance Group
You can also reorganize campaigns by moving them from one Performance Group to another.
In the main navigation bar, go to Control → Performance Groups & Goals.
Find the Performance Group that contains the campaigns you want to move and click the " X Campaigns" button under its name.
Select those campaigns (or select all) you want to move by clicking into them and click Move Campaigns.
You can select the Performance Group where you want to move the campaigns to.
You will always see at first position to create a new Performance Group. In this case, you can ignore it.
The source Performance Group will be shown. Make sure the Goal Fit Score is green. If everything looks correct, click Save.
The source Performance Group will be shown again to review. Make sure the Goal Fit Score is green.
If you are satisfied click Next to go further.You will be forwarded to the Destination Performance Group to review the goal and review the Max Bid for the existing Performance Group.
Make sure the Goal Fit Score is green.
Click Save.
Note: Min Bid & Add Second Goal are only available for Enterprise Clients.
Review the Destination Performance Group and click Submit.
