Max Bid: Performance Group vs Campaign
In this article I will explain what Max Bid is, the differences between Performance Group and Campaign Max Bid, where to find them both and how to set them up.
What Is Max Bid?
Max Bid is your safety net: this feature helps you reduce the risk of overspending. Simply set the highest bid you are willing to pay and instantly get more control over your advertising account.
You can quickly and easily set the Max Bid for each of your Performance Groups and even campaigns. Campaign Max Bid is superior to Performance Group Max Bid and always overrides it.
Performance Group Max Bid
To reduce the risk of overspending, you can set a Max Bid for each of your Performance Groups on the Goals page.
Here is how you can set Performance Group Max Bid:
Log in to Adspert > Go to Control > Goals
Navigate to the Performance Group for which you want to set the Max Bid
Hover over the Max Bid field > click the Edit button and enter your desired Max Bid in the box
Performance Group Max Bid applies to all campaigns in your Performance Groups and gives you more control.
Campaign Max Bid How is Campaign Max Bid different from Performance Group Max Bid?
Campaign Max Bid extends your safety net to the lower, Campaign level and helps you reduce the risk of overspending.
So: Campaign Max Bid is superior to Performance Group Max Bid and always overrides it.
Sounds confusing? Here’s an example:
Practical example:
If a campaign has a set campaign Max Bid, it doesn't matter which Performance Group it is in. Adspert always follows the campaign Max Bid, ignoring any Max Bid set at the Performance Group level.
This applies even if you move the campaign to a different Performance Group; the campaign Max Bid still holds.
Where Can I Set Campaign Max Bid?
Log in to Adspert > Go to Control > Optimization Settings > select the Campaigns tab
Choose the campaign(s) for which you want to set the Max Bid
Navigate to the Max Bid column > enter the desired Max Bid in the box
And that’s it! If you have any questions, feel free to reach out to us via chat or email support@adspert.de.