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Campaign Min Bid (Only Enterprise, Scale & Pro Plans)

Karin Hollstein avatar
Written by Karin Hollstein
Updated this week

You can set a Min Bid on the Performance Group level and as well on Campaign level!

Just like Performance Group Min Bid, Campaign Min Bid is:

  • Optional and off by default: Most advertisers don’t need it, but when you do, it’s there.

  • Only available for Enterprise, Scale and Pro plans

How is Campaign Min Bid different from Performance Group Min Bid?

  • Campaign Min Bid is superior to Performance Group Min Bid and always overrides it.

  • This adds an extra layer of control and precision in how Adspert adjusts bids.

Example:

If a campaign has a set campaign Min Bid, it doesn't matter which Performance Group it is in. Adspert always follows the campaign Min Bid, ignoring any Min Bid set at the Performance Group level.

This applies even if you move the campaign to a different Performance Group; the campaign Min Bid still holds.

Where can I set Min Bid for my campaigns?

  1. Log in to Adspert > Go to Control > Optimization Settings > select the Campaigns tab

  2. Choose the campaign(s) for which you want to set the Min Bid

  3. Navigate to the Min Bid column > enter the desired Min Bid in the box

Campaign Min Bid for Enterprise, Scale and Pro plan users

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