Knowledge Potpourri
Welcome to the Knowledge Potpourri – a curated mix of helpful articles, insights, tips, and resources covering a wide range of topics across our platform.
55 articles
Amazon
More knowledge on Amazon
Can I add keywords or ASINs (Criteria) manually to the manual campaign created by Adspert? (Amazon Only)
What to do with your old manual campaign after Adspert creates a new one?
vCPM Optimization and ReportingThis article refers to vCPM Display & Brands campaigns on Amazon
Outdated Sponsored Brands Campaigns: How to Identify and Replace ThemStep-by-step guide to help you transition from older Sponsored Brands campaigns (created before Oct 2022) to newest ones.
How to Grow Amazon Ads In 3 Steps
How does Adspert optimize remarketing campaigns?This article refers to Google Ads
What is Conversion Delay?Explanation what is a conversion delay and how to turn it on and off
Does Adspert Create Campaigns for Me?
Amazon Vendor vs. Seller Accounts and how does Adspert work with them
Why can’t Adspert manage my old Sponsored Products campaign?
How to see the campaign type in Adspert
Does Adspert set bid adjustment for placements?This article refers to optimization on Amazon
How Do I Grant Access to Retail Accounts? (Amazon Ads Only)Explanation of why and how to grant Adspert access to your Amazon retail account, the benefits this provides (TACoS, Total Revenue, Organic Revenue, Product Profit Maximization), and how data protection…
Why calculating TACoS below account level is problematic (and what you can do instead)This article is only regarding amazon
Best Practices for Amazon Ads Campaign Names (with Practical Examples)Suggested naming convention for Amazon Ads campaigns to stay organized.
How to Create Amazon Ads Sponsored Products Manual Campaign in AdspertUse this guide to set up an Amazon Ads Sponsored Products Manual campaign in Adspert from start to finish. You'll find step-by-step instructions for campaign settings, bid strategy and keyword…
How to Organize Amazon Ads Campaigns (4 Common Ways)Beginner-friendly, common ways how you can organize your Amazon Ads campaigns.
Keyword Management
How to manage Keywords and ASINs
What happens to rejected criteria in the Criterion Hub?
How to interpret rejected suggestions by Adspert in the log?
How to see duplicate suggestions in Criterion Hub?
When does Adspert pause a keyword?
How to Discover the Keywords Behind Your Conversions (Amazon Only)
Why One-Size-Fits-All Amazon Ads Campaigns Don't Work (5 Reasons)Every Amazon campaign is unique, with its own goals, product types, and market conditions. There is no one-size-fits-all campaign structure.
Understanding Keyword Match Types: Exact, Phrase & Broad
Technical Questions
Technical Knowledge
The changes I have made in my advertising platform are not seen in the Adspert user interface
Understanding Platform Data Synchronization in Adspert
Managing Decimal Numbers In Conversion Metrics (Monitor and Key Figures)Explanation of decimal numbers in key figures
Why Bids May Exceed the Max CPC You Set
I would like to test AdspertIt explains how to start and use the 30-day free Adspert trial, including supported platforms and available support.
Marketplace Analytics & Brand Reporting via MerchantSpring Integration
Performance
Topis about your optimization and its performance
Why doesn't Adspert try to get all my ads at position 1?Explanation on first position bidding
General Information
General Information
Where can I see Adspert’s bidding details?The Adspert Log: Track all changes transparently
How can I rename Campaigns & Ad Groups in AdspertChange campaign name and ad groups name
What Adspert can- and cannot-influenceA Clear Understanding of Impressions, Clicks, and Conversions
What are 'Halo Sales' and how does Adspert handle them?
What is the difference between maximum CPC and effective CPC?Explanation of CPC und eCPC
Can I still change things on my campaigns and cpc biddings while using Adspert?
What does CRR or ACoS mean?
What do I need to start Adspert?This article explains what you need to start using Adspert the conditions of the free trial, supported platforms, and how Adspert works even without conversion tracking (google ads)
Does Adspert offer an Affiliate Program?
Adspert Release Notes
Adspert Release Notes
2024 - December Update: In-Depth Insights, Email Alerts—And MoreStreamline your ad management with detailed hourly data, tailored alerts delivered to your inbox and marketplace analytics.
2026 - March Update: Create Amazon Sponsored Products Manual & Retail Ads Service (RAS) Campaigns Without Leaving AdspertBuild Amazon Sponsored Products Manual and Retail Ads Service campaigns directly in Adspert. Plus, your newly created campaigns for Amazon Ads and Walmart Connect now go live within minutes.
2025 - December Update: Manage Amazon & Walmart Campaigns Directly from AdspertYou can now manage Amazon Ads and Walmart Connect campaigns directly from Adspert, without switching between platforms.
2025 - August Update: Campaign Creation for Walmart Connect Sponsored Products Auto, vCPM Optimization for Sponsored Brands + MoreLaunch Walmart Connect Sponsored Products Auto campaigns without leaving Adspert. Try vCPM optimization for your Amazon Ads Sponsored Brands
2025 – June Update: Walmart Connect Beta Launch + Amazon Marketing Cloud AccessWalmart Connect Beta is here! Plus, unlock Amazon Marketing Cloud reporting through MerchantSpring to see what’s really driving conversions.
2025 - April Update: Campaign Creation for Amazon Ads Sponsored Products Auto & Budget VisibilityCreate Amazon Ads Sponsored Products Auto campaigns directly in Adspert! Plus: new Budget metric across key pages & improvement tweaks.
2025 - February Update: New Metric: Top-of-Search Impression Share (Amazon Ads Only)Get More Visibility on Your Amazon Ads Sponsored Products Campaigns and Criteria
2025 - October Update: Your Goals, Now Easier to MasterRevamped Goals make it easier to improve performance: with health statuses, 1-click fixes, and clearer, more visual goal-setting guidance.
Account Administration & Billing
Account Administration & Billing
Why Did I Receive an Invoice After Pausing or Canceling My Subscription?
My Discount Doesn’t Show on the Subscription Page – Is It Active?If eligible, Adspert discounts are applied automatically and shown on your invoice. Even if they're not visible on the Subscription tab or at checkout.
How do I know when my 30-day trial ends?This article explains when the 30-day Adspert trial starts, how to check the trial start and end date in Adspert, and confirms that you’ll receive reminder emails before the trial…
What is ad sales (also known as paid sales)?Paid sales is a common term regarding e-commerce platforms