Once Adspert creates a new manual campaign in your account, you might wonder what to do with the manual campaign you had set up before. The short answer is: you don’t need to do anything — in most cases, we recommend keeping your old manual campaign running.

The new campaign created by Adspert is designed to complement your existing setup, not replace it. By leaving the old campaign active, you avoid disruptions in traffic, performance, or data collection. This ensures that Adspert can optimize the new campaign effectively without risking any loss of visibility or sales from your original structure. Over time, traffic may gradually shift toward the new campaign as it starts to perform and receives more optimized bids. You’ll likely see this shift reflected in your account data.

However, whether or not to eventually pause the old manual campaign depends on what it contains. If the old campaign includes keywords or ASINs that have been excluded from your auto campaign — for example, through negative keywords — Adspert will not be able to pick up those criteria. This is because Adspert transfers high-performing search terms from the auto campaign into the new manual campaign. If something was excluded in the auto campaign, it won’t be detected or used by Adspert later on.

In these cases, traffic for those excluded criteria won’t automatically move to the new campaign. The old manual campaign will continue to play an important role by covering areas that Adspert cannot reach through its standard automation. So even over a longer time period, it can make sense to keep both campaigns running side by side — especially if the old campaign contains relevant, valuable targeting that you want to continue serving.