We’ve been listening closely and today, we’re excited to announce something huge:
You can now optimize your Walmart Connect campaigns directly in Adspert!
This addition expands our four supported advertising platforms (Amazon, eBay, Google, Microsoft) and gives you access to one of the most powerful retail platforms in the US.
Table of Contents:
1. NEW: Walmart Connect (Beta)
Walmart Connect is now supported in Adspert – in Beta (for now).
With over 150 million weekly visitors across Walmart stores and digital properties, this opens up massive new potential for your brand.
You can now automate and optimize your Walmart Connect campaigns just like you do for Amazon Ads, eBay Advertising, and others. With less effort and more performance.
How to connect your Walmart account:
Click the "+" icon in the main navigation bar
Pop up opens > Select Walmart Connect
Follow instructions on the screen
That’s it! Your Walmart Connect account is now connected, and you can start optimizing.
Supported campaign types:
Sponsored Products (auto and manual campaigns)
Sponsored Brands
Sponsored Video
This is just the beginning. Walmart Connect support is currently in Beta, which means that some features like Criterion Hub are not yet available. But there’s much more to come. Stay tuned!
Walmart Connect Pricing
If you optimize Walmart Connect campaigns with Adspert, a commission applies – but only for Walmart Connect sales directly attributed to Adspert.
Your monthly base fee remains the same, regardless of your Adspert plan.
Here’s how commissions work:
Essential, Scale and Pro: Same % commission as already applies to Amazon and eBay ad sales. For details, visit our pricing page.
Legacy pricing:
Lite: No extra charge unless your total ad sales exceed €6,000/month on account of Walmart Connect optimization. If this happens, your account will automatically move to the Standard plan pricing.
Standard: 1.75% of optimized Walmart Connect total ad sales/month
Enterprise: 0.5-1% of optimized Walmart Connect total ad sales/month
2. MerchantSpring: Powerful Reporting, Now for Everyone
Track your total sales and profitability across Amazon Ads,eBay Advertising and Walmart Connect without digging through dashboards.
MerchantSpring gives you centralized, retail-ready reporting now available to all users, regardless of your Adspert plan!
And now, it also includes Amazon Marketing Cloud (AMC) support: a game-changer for visibility and strategy.
Here's what AMC unlocks:
See which ASINs attract new customers - So you can double down on what’s working
Track full customer journeys - From first click to final conversion
Fine-tune your ad strategy with last-touch attribution - See which channels actually close your deals
How to get MerchantSpring & AMC access?
Click your avatar icon (top right in the main navigation bar)
Select "Adspert account settings" and then select "Integrations" tab
Click “Start using MerchantSpring” and follow the flow
Pricing:
Enterprise, Scale, or Pro plan → Included in your subscription
Lite, Standard, or Essential plan → only €19/month
3. Terms & Conditions Addition
Mirakl – our parent company – will support us with the further development of our algorithm as well as the stability and data security of the Adspert platform.
In order for this cooperation to take place, we have added a new clause (5.6) to our Terms & Conditions.
We remain committed to full transparency. If you have questions, we are happy to help. Reach us via chat or email!
Conclusion
We’re incredibly excited for you to try Walmart Connect Beta within Adspert and unlock a new level of reach and automation for your business strategy.
Got ideas for what you'd love to see next? Drop your suggestions in our Product Plan – we read every single one. Your feedback helps us shape what we build next just for you.
And as always, if you need support, we are here for you. Reach out to us via chat or email.