Adspert's job is to get your ads in front of the right people at the right price.
We do this by optimizing your bids intelligently and continuously.
Once your ads appear, what happens next-clicks and purchases-depends on how customers react to your product in the marketplace. That part is driven by factors like listing quality, pricing, images, reviews, and competitor activity.
Our goal is to work with you, not instead of you. We make sure your ads get every opportunity to perform; the market determines how customers respond.
What Adspert Controls
Bid Optimization (Our Core Expertise)
We adjust bids every single day for all biddable elements to position your bids to win auctions efficiently without overspending:
CPCs for keywords, ASINs, placements, etc.
Bid modifiers for placements, devices, audiences, time of day
This reads smoothly, avoids redundancy, and accurately reflects that the principle applies to everything Adspert adjusts.
Creating More Impressions
Optimized bids directly increase your ability to be seen:
Competitive bids grow impression share
Smart placement selection puts your ads where they perform best
AI evaluates thousands of signals daily to maximize your visibility where the probabilities of achieving a profitable conversion are highest
More quality impressions means more chances for customers to interact with your products.
Campaign Guidance and Automation
Adspert supports your setup through:
Goal-aligned bidding strategies
Budget recommendations
Keyword/ASIN suggestions
All aimed at giving your products the best environment to perform.
What Adspert Cannot Control
Clicks happen when customers see your product image or ad, and conversions happen only after they visit and view your listing.
At that point, results depend heavily on factors outside of bid optimization:
Factor | Why it matters | Impact |
Listing Quality | Title relevance, descriptions, categorization | Poor listings = low conversion rates; clicks driven by images |
Images | Photo quality, quantity, professionalism | Unappealing visuals = fewer clicks |
Pricing | Competitiveness vs. competitors, shipping costs | High prices = impressions but fewer clicks and conversions |
Product Appeal | Reviews, ratings, brand trust, availability | Poor reviews = low conversion rates |
Market Conditions | Competitor activity, demand, seasonality, platform algorithms | External factors affect customer behavior |
***Note: Make sure your listing is always complete, well-maintained, and up to date to reflect current market conditions
Think of it this way:
Adspert brings customers to the product page. The listing makes them buy.
How the Process Works
Adspert optimizes your bids daily.
Your ads gain more quality impression opportunities.
Customers decide whether to click based on main image/ad attractiveness.
Purchases depend on pricing, reviews, and product appeal.
Setting the Right Expectations
What You Can Expect from Adspert
Daily, automated bid optimization aligned with your goals
Strong impression potential and auction competitiveness
Efficient budget usage with reduced waste
Insights, suggestions, and improvement recommendations
Full transparency via the changelog
What We Aim for Together
To achieve the best results, Adspert handles the bidding - and you keep your listings, pricing, and product presentation strong.
With both sides optimized, performance improves sustainably.