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Does optimization stop if there is one or more paused campaigns within a Performance Group?

Karin Hollstein avatar
Written by Karin Hollstein
Updated over 3 weeks ago

If you pause one or more of the advertising campaigns, it does not affect the optimization of other active campaigns within the same Performance Group. Adspert continues to optimize all active campaigns.

Performance Group KPIs (Key Performance Indicators) refer to all its campaigns and therefore includes also the KPIs of paused campaigns (by default).

However you decide whether you want to see your paused campaigns to be included in the KPIs by using the toggle to the right above the Performance Group.

Paused campaigns also do not affect the KPI historical data.

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