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How can I pause campaigns, ad groups or criterions ?

Karin Hollstein avatar
Written by Karin Hollstein
Updated this week

If you want to pause campaigns ad groups or a criterion ( such as e.g. a keyword or an ASIN) you can do that directly in Adspert when it comes to Amazon Ads & Walmart Connect .

For all other platforms please do the changes in your advertising platform.

Here is a guide how you do it in Adspert for Amazon and Walmart:

1. Edit Status for Campaigns, Ad Groups & Criteria

You’re already using Key Figures to evaluate performance. Now you can apply changes right there, without switching to your advertising platform.

The best part?

You can do this for ALL campaign types:

  • Amazon Ads: Sponsored Products, Sponsored Display, Sponsored Brands, Sponsored Brand Video

  • Walmart Connect: Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Video

Direct editing now helps you to respond faster. Whether that’s pausing underperforming ad groups, reactivating paused ones or tidying up your campaign structure.

How to edit status (campaign, ad group, criteria):

  • Switch between Active and Paused

    • Key Figures > Select Campaign, Ad Group, or Criteria tab > Status column > Use the toggle

  • Bulk actions

    • Click checkboxes to select multiple rows > “Status” dropdown appears above the table > Open dropdown > Select the change you’d like to bulk apply to your selection (Active, Archive or Paused)

  • Archive (delete from platform)

    • Key Figures > Select Campaigns, Ad Groups, or Criteria tab > Action column - click three dots icon > select “Edit campaign status” > open Status dropdown (above the table) > Select Archive

Important: "Archive" will permanently remove selected campaign, ad group or criteria from the advertising platform.

You cannot undo this action, so use it with care.

Changes Pending Until Synced

Changes like pausing, activating, archiving, or renaming don’t take effect instantly. Adspert first submits them to Amazon Ads or Walmart Connect.

Then it usually takes about 1 hour to sync the changes. Here’s what’s new:

⏳ Hourglass means a change is pending

After making a change, you’ll see an hourglass icon in Key Figures > Status column. This means a change is pending.

Once the change is synced with an advertising platform, the hourglass disappears.

Want to see exactly what’s about to change?

Hover over the hourglass ⏳ and a tooltip with full details will open.

Want to cancel your pending change?

Hover over the hourglass ⏳ and select ‘Revert’ before the change is processed.

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