Campaigns are usually managed together towards one goal within one Performance Group. In some cases, it is necessary to manage a single campaign and set a specific goal just for that one campaign. To individually manage a single campaign, create a separate Performance Group and set the specific goal you would like to reach for that one campaign.
There are three possible initial situations. Check the list and see which one applies to the campaign you would like to manage individually. Scroll down and find instructions related to each initial situation:
Initial situation 1: Campaign is in an existing Performance Group. You want to set an individual goal for your campaign.
Initial situation 2: Campaign is currently not being optimized and is therefore not in an existing Performance Group. You want to set an individual goal for your campaign.
Initial situation 3: Create a new Performance Group. Choose the campaign that you would like to individually manage from the list or all active campaigns.
Initial situation 1: Campaign is in an existing Performance Groupperformance group. You want to set an individual goal for your campaign.
Click “Control” from the main navigation bar and select “Goals” from the drop-down menu to get the Performance Group overview. Find the Performance Group that contains the campaign you wish to individually manage. Click the tag "x CAMPAIGNS".
2. A new window opens up with an overview of all campaigns within the chosen Performance Group.
3. Select the campaign that you want to manage individually and set a specific goal. Then click "Move Campaigns".
4. Click "Create new Performance Group" to create a new Performance Group and individually manage the chosen campaign.
5. Name your new Performance Group and click "Next".
6. Scenario pages opens with an indication of different goal settings and their expected outcomes for the campaign. The recommended goal is highlighted with yellow. Choose a goal and click “Set as Performance Group” goal. To find out more about goals and their settings, read this article (link).
7. Review the goal of the previous Performance Group and the goal of the new one as well. Click “Review Goals” and check once more if goals are set correctly.
8. Click “Confirm”.
Initial situation 2: Campaign is currently not being optimized and is therefore not in an existing Performance Group. You want to set an individual goal for your campaign.
1. Click “Control” from the main navigation bar and select “Goals”. All campaigns that are currently not being optimized, are directly accessible through the yellow banner on top - click "Show Campaigns".
2. A new window opens up with an overview of all campaigns that are currently not being optimized and are not assigned to any Performance Group.
3. Select the campaign that you want to manage individually. The campaign moves to the right side under “Selected Campaigns”.
4. Click "Add Selected Campaign to a new Performance Group".
5. Name your new Performance Group and click "Next".
6. Scenario pages opens with an indication of different goal settings and their expected outcomes for the campaign. The recommended goal is highlighted with yellow. Choose a goal and click “Set as Performance Group” goal. To find out more about goals and their settings, read this article (link).
7. Review the goal of the previous Performance Group and the goal of the new one as well. Click “Review Goals” and check once more if goals are set correctly. Click “Confirm”.
Initial Situation 3 - Create a new Performance Group. Choose the campaign that you would like to individually manage from the list of all active campaigns.
Click “Control” from the main navigation bar and select “Goals” from the drop-down menu. Click “Create New” to create a new Performance Group.
A new window opens. Read the New Performance Group guidelines and click “Next”.
On the left there’s a list of all available campaigns, optimized and non-optimized. Find and select the campaign that you want to individually manage in a separate Performance Group.
4. Selected campaign moves to the right. Click “Next”.
5. Name your new Performance Group and click “Next”.
6. Select the goal for your new Performance Group with only one campaign and click “Set as Performance Group goal”.
The following step depends if the selected campaign was already assigned to another Performance Group or not.
Campaign was already assigned to another Performance Group: Check the goal of previous Performance Group and also new Performance Group.
Campaign was not assigned to another Performance Group: Check only the goal of the new Performance Group.
7. Check the Performance Group goal and click “Set as Performance Group goal”.
8. Review the Performance Group goal and click “Confirm”.