What is new in Adspert?
We deployed major updates that make optimizing advertising campaigns even easier! 🤩 A completely new interface, for instance, gives you a brand-new way to view Goals and manage Performance Groups.
The new Adspert experience will be gradually rolled out in the upcoming weeks. Meaning if you don’t yet see the improvements explained below, you will sooner or later! With the exception of Key Figures where you can already explore the improvements.
In the meantime, you can already familiarize yourself with product updates. ⬇️⬇️⬇️
Revamped Goals - Simpler to Manage & Adjust Performance Groups
Goals page has been completely revamped to ease performance tracking and managing and adjusting Performance Groups. We also brought back additional Cost/Day support.Creating Performance Groups - Easier Than Ever
Get ready to create Performance Groups in a matter of clicks! The completely new process is easy-to-follow and guides you through a series of simple steps.Introducing: Cross-Platform Campaign Optimization
Optimize campaigns from different platforms (e.g. Amazon and eBay) in the same Performance Group.Key Figures: Faster, Better, Stronger - Available Now!
The page has gone through a massive improvement. Read on to discover all the cool stuff.Browse through all changes made to all Performance Groups. We mean it when we say we document everything!
❗Please remember: all improvements with the exception of Key Figures will be gradually rolled out in the upcoming weeks. You will get them sooner or later, we promise.
1. Revamped Goals - Easier to Manage & Adjust Performance Groups
We worked hard and completely revamped the Goals page, the heart of the Adspert optimization. 💙 Now, the displayed data is easier to digest and track performance at a single glance. We added a bunch of new features to sort, filter, and assign all your campaigns to Performance Groups, define optimization goals, monitor KPIs, and so much more.
Cost/Day goal support - You talk, and we listen. We added a date range sensitive number under the Cost/Day goal to make it easier to understand how it translates to more than 1 day. So, for example, if you want to see the Cost/Month, just select the respective month in the date selector and the value will be shown under the Cost/Day metric.
Watch the tutorial video to see the new Goals page and its features in action! 🎥
2. Creating Performance Groups - Easier Than Ever
We went all in and invented an entirely new way to create Performance Groups. The new process is easy-to-follow and guides you through a series of simple steps. We turned creating a Performance Group into a piece of cake. 🍰
Watch the tutorial and learn all about it! 🎥
3. Introducing: Cross-Platform Campaign Optimization
Do you advertise on multiple platforms (e.g. Amazon and eBay)? If yes, you will love this new feature to optimize campaigns from different platforms in the same Performance Group! 🚀
4. Key Figures: Faster, Better, Stronger - Available Now!
Key Figures is smoother, quicker, and loaded with more information:
3 New Metrics
Gross and Net Profit metrics - for profit optimization campaigns (Performance Groups with a profit goal)
ROAS metric - for revenue optimization campaigns (Performance Groups with a revenue goal)
Reintroducing: Value of a Conversion - see Cost/Conv column.
Campaigns Tab: Additional Optimization Column - immediately see which campaigns are optimized and which aren’t.
Criteria Tab: Includes Max CPC & criteria match type
The match type was also added to the global selectors, so users can filter by them if they choose to do so.
5. Goals Log - We Document E.V.E.R.Y.T.H.I.N.G.
Browse through all changes made to all Performance Groups. The new log is called Goals, so you can immediately tell it logs all actions that happen on the Goals page.
Besides the usual selectors, we added two on-table filters for User and Actions & Details. Under User, you can pick the user that made the changes, and in Actions & Details you can see what exactly was changed. We mean it when we say we document everything! ✍️
After the roll out, you can find it from Reports > Logs > Goals.