What's new in Adspert?
1. Find campaigns faster with new filter options
We have enhanced our filters (on all pages except the Products page) to make it easier and faster for you to find and select specific campaigns for analysis and reporting.
Clicking on the field under "Campaigns" opens the filter options.
The filter for optimized/not optimized campaigns has been simplified and changed from a toggle to a list for ease of understanding. So, from now on, you can filter for optimized and/or not optimized campaigns by clicking on "Optimization" and selecting the respective checkboxes:
Remember that for optimized accounts, we show Optimized & Active campaigns by default.
You can add more filters by clicking "Add filter":
This opens a dropdown where you'll now find the new filters "Amazon Portfolio", "Labels", and "eBay Marketplace" (if applicable for the linked advertising accounts) in addition to the existing filters (Campaign Type, Optimization Type, and Campaign Name).
2. Products Page now available for eBay Promoted Listings Advanced campaigns
Until now, the Products Page was only available for Amazon Ads accounts (Sponsored Products campaigns only) and Google Ads' Shopping campaigns. With the latest Adspert update, you can now also analyze the performance of your eBay Promoted Listings Advanced campaigns on a product level. If you're not yet familiar with the Products Page, you can watch our tutorial video and learn how to leverage the product analysis for more efficient PPC campaigns.
3. Price metric now available on the individual Product Pages (Amazon Ads only)
On the individual Product Pages for single products promoted in Amazon Ads campaigns, we also introduced "Price" as an additional chart metric. This gives you the opportunity to analyze if there is any possible correlation between price increases and decreases and the products’ ads overall performance.
On the Products Page, scroll down to the product tiles and click on the product name or "Performance by Campaigns" next to the product image. This will bring you to the individual Product Page of the selected item where you'll see all advertising metrics on a product level. On the top left of the chart, you can then select "Price" as one of the three metrics to be displayed in the chart.
Bear in mind that the Products and (individual) Product pages continue to consider only the data of Sponsored Products campaigns, and this metric is available only if Adspert already has sufficient historic data to show it. If you can't see it yet - fear not! - we are working on generating the history to show it to you as soon as possible.