Welcome to the short tutorial video about the Product Section.

In this video, I will show you how you can analyze the KPIs (Key Performance Indicators) of your Amazon products.

As always, we start from the Monitor Page, and from here, we navigate to the product section.

To go there, we simply go to the top and click on "Products".

The product function is unique because all the other functions in the tool operate at the campaign level. This means that we are now changing our perspective and conducting our analysis and evaluation at the product level.

To make the best use of the product section, Adspert will ask you to establish the MWS connection. It's a special data connection between Amazon and Adspert.

If you are new to this section and entering for the first time, you will see the request for the MWS connection at the top.

Just click on it and follow the guidelines. You will be guided step by step on how to connect. The process will be completed in just a few minutes.

In this tutorial video, we are already connected, so we do not need to take this action right now. Also, please note that if you have not created the MWS connection, you will not be able to see the product pictures as we currently do.

Instead of the product picture, you will see blue tiles.

Now, let's start explaining what we see in the product section.

We are already familiar with the filters at the top. We can choose the accounts, group, campaigns, and AD groups we want to view, as well as select the desired time period from the calendar.

Here, we have an additional field where we can search for a specific product. We also have a chart that displays various KPIs, and similar to the previous sections and videos, we can adjust the KPIs accordingly.

When scrolling down, we can see the list of all our products, along with their corresponding KPIs. To sort the table from highest to lowest or vice versa, we can simply double-click on the key figures and rearrange the table based on our preferred order. This is similar to working with key figures. You can download the data by clicking on the small icon and selecting "Download CSV" or "Download Excel file."

One notable feature of the products section is the additional filter. We can see which products are active, inactive, out of stock, ineligible, or not in the buy box.

Moreover, we have the option to delve deeper into the evaluation by clicking on a product and then adding performance by campaigns.

The graph will then be narrowed down to show data only regarding the campaign or campaigns in which the product is running.

Scrolling further down, we see the campaigns, the corresponding KPIs, and once again, our status filter.

Another valuable and special feature of the product section is that we can see which keywords have contributed to the conversions.

Under "Keywords and product targets," we can view the list of keywords that have led to conversions, along with the percentage of conversion share they have generated. We can also download this information in CSV or Excel format.

Of course, at any time, we can modify our filters, including the time range. Returning to our list of products, we can analyze each one separately based on our current interests.

I hope I was able to provide a more detailed explanation of the product section. However, if you have further questions, you can always contact us using the chat box provided.