Video - Product Page

Products section in Adspert lets Amazon Ads users zero in on Sponsored Products ads performance on a product level instead of a campaign level.

This helps you quickly spot product-specific issues and opportunities, such as stock availability, Buy Box status. Above all it also shows you which keywords are actually driving conversions for each product.

Watch this video to understand how individual products perform in your Amazon Ads Sponsored Products ads and why certain products convert better than others.

You’ll learn how to:

In this video, I will show you how you can analyze your KPIs of your Amazon products.

As always, we start from the Monitor page and from here we get into the Product section. We go there just to get on the top and click on products.

The Product function is very special as all the other functions in the tool are working on a campaign level. That means that we are now changing the perspective and do our analysis and evaluation on product level.

To make the best use out of the product section, Adspert will ask you to do the MWS connection. It's a special data connection between Amazon and Adspert. When you are new to the section and you enter for the first time, you will see the request of the MWS connection here on the top. Just click on it and follow the guidelines. You will be guided through step by step on how to connect. The process is done within just a couple of minutes.

In this tutorial video, we are already connected, which is why we will not have to take this action right now. Also to mention, if you have not created the MWS connection, you will not be able to see the pictures of the product as we do see it right now.

Instead of the picture of the product, you will see blue tiles.

So, I'm going to start explain what we see here in the product section.

What we are already familiar with are the filters on the top. The accounts, the group, campaigns we can choose from, the ad group we can choose from, and the calendar with the time period we want to look at.

Here, we have an additional field in which we can search for a special product. As well, we have our chart that shows us various KPIs and as well as like in the previous sections and the previous videos, we can change the KPIs accordingly.

When scrolling down, we can see here the list of all of our products.

At the same time, we can see here again our KPIs.

To order from the highest to the lowest as well as in the Key Figures, we just have to do a double click and rearrange the table according to which order we prefer.

And again, very similar as to the key figures, we can download our data by clicking this little icon and download CSV and Excel file.

One thing very special about the product section is the additional filter.

We can see here which products are active, inactive, out of stock, ineligible, or which are not in the buy box.

As well, we have the possibility to dig deeper into the evaluation by just clicking on the product and then add performance by campaigns.

The graph is now narrowed down by the data only regarding the campaign or campaigns in which the product is running.

So further down, we see the campaigns, the KPIs, and again our status filter.

Another very valuable and special feature of the Product section is that we can see which keywords have led to the conversion.

Here we can see the list of keywords that have led to the conversion and as well which percentage of conversion share they have produced.

As well, we can download this information via CSV and Excel.

Of course, at any time we can change our filters, as well as the time range.

Going back to our list of products, we can analyze each one of them separately in whichever we are really interested in at the moment.

I hope I could explain to you the Product section in more detail.

However, you can always contact us within this little chat box here if you have more questions on it.