In this tutorial video, you will learn how to set up your targets, how to best structure your campaigns and what are the most important points you have to be aware of when setting up goals.

Key takeaways from the video:

  • We recommend starting with our most straightforward goal option: Cost per Month. This will give your account a kickstart and enable the algorithm to optimize for revenue-related goals later.

  • Only choose the ACoS/CRR goal when your campaign has more than 25 conversions over the last 30 days.

  • Do not choose Autopilot goal without consulting with our Solution Specialists. It’s a powerful functionality, but it requires you to submit more information to Adspert.

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