Welcome to the short tutorial introducing the Adspert interface and how to use Adspert.

In this video, I will explain the first page in our dashboard, the "Monitor Page." The Monitor Page serves as an overview page where you can quickly see the performance of your campaigns and your overall account.

When we are on the Monitor Page, the first step is to select the account we want to analyze and review. Under "Accounts," you can choose the account you wish to monitor. Clicking on it opens the options and displays all the accounts that are already connected to Adspert. For this tutorial video, I will choose the Amazon account. Adspert supports various platforms, including Google Ads, Bing, eBay, and Amazon.

After selecting the account, we have two filter options to determine which campaigns or performance groups we want to examine. Here we have the performance groups, and here we have the campaigns.

Once we have covered the basic setup, I will provide a more detailed explanation of the filter options. By default, the filter options are set to show all active campaigns optimized by Adspert.

Now let's look at the right side of the page, where we can see the calendar. When analyzing and evaluating our account or campaigns, we need to select a specific date range of interest.

By default, it is set to the last 30 days compared to the previous 30 days. When choosing a time period, there is always a previous time period for comparison. For example, if I select the last seven days, it will show me the data from the past seven days and the seven days before that for benchmarking purposes. For this example, I will set it back to the last 30 days and click "Apply."

At the top, you can see the KPI (Key Performance Indicator) overview, which displays the absolute numbers for the selected time range and the percentage of change. The percentage of change is compared to the previous period, as I explained earlier. This allows us to easily evaluate our performance at a glance. In the graph below, we can see a highlighted period representing a time range compared to our current period.

By default, the graph shows three KPIs: impressions, clicks, and conversions. However, we can display more KPIs in the graph. To change and adjust the KPIs, simply click on the small box. From top to bottom, we can choose the KPIs we want to view. Keep in mind that a maximum of three different KPIs can be shown at the same time. On the right side, there is a small item that allows us to download the image or data. After doing this, we can further narrow down our data and specify what we want to analyze.

To do this, we can utilize the filter options. Since the current view provides a summary of our active and optimized campaigns, we can select specific campaigns that we are particularly interested in. To do so, open the filter and choose the campaign. You will notice that the KPIs will change accordingly. The same can be done for performance groups. At this point, you may wonder: What is a performance group? We use performance groups to set up optimization goals for our campaigns. I will provide a more detailed explanation of their purpose and usage in a separate video on setting up goals.

Scrolling down the page, we can see the "Working Stats" (working statistics). These stats show us the number of bids, new keywords added, optimized placements, conversions by new keywords, and conversions by optimized placements.

At the very bottom of the page, you can find the date when we started optimizing this account. In this case, it is the 29th of December. If you have just connected your account, it will display "account connected since" followed by the date you connected it. It may take up to 24 hours for the system to synchronize all the data from your account, and optimization will start on the following day.

Moving to the left, you can see the option to account for conversion delay. We recommend keeping this option on as it provides a clearer overview of your actual KPIs. You might wonder, what is the conversion delay?

To give you a better understanding, website visitors might take some time before they convert, whether it's a sign-up, click, or purchase. For example, users tend to take longer to decide on more expensive products, often needing time to review test reports or contemplate the purchase before making a decision. This means that the actual conversion may occur a few days after the initial click, but it will still be attributed to the day of the click. If you want to know the conversion delay specific to your account, you can find that information in the reporting page under "Insights." I will explain how to access this in detail in one of the upcoming videos about the Reporting Page.

I hope I have addressed all your questions regarding the Monitor Page. If you need further explanations or assistance, you can always refer to our Help Center or reach out via the chat box in the bottom right corner.