How to Use Adspert with Your Current Amazon Ads Campaign Structure
In this article, I will explain how Amazon Ads users should set up Adspert to work with their existing campaign structure. Specifically, how to adjust your Adspert Criterion Hub settings.
Why does this article apply only to Amazon Ads users? Because of how Sponsored Products Auto and Manual campaigns work and how Adspert uses them to suggest keywords and ASINs for Amazon Ads accounts.
So: before we jump in, let’s explain why.
From Harvesting to Adding New Keywords and ASINs
One of Adspert’s core features is to find new keywords and ASINs for your Amazon Ads accounts. A part of that process is preparing search terms for addition with the help of harvesting and refinement.
And understanding harvesting is important for what I am about to explain here: how to use your existing Sponsored Products Auto and Manual campaigns in Adspert.
Bear with me:
Harvesting refers to the process of adding criteria that are found in the Sponsored Products Auto campaigns’ Search Query Report:
We harvest the criteria from Auto campaigns.
Then we add them to the corresponding Manual campaigns and ad groups.
At the same time we set them as ‘Negative’ in the Auto campaign.
How is this relevant for this article? Because Adspert can work with your existing campaign structure. You don’t need to change the structure of your Sponsored Products Auto and Manual campaigns. Adspert adjusts to your needs, not the other way around.
The only action you need to take, is to configure Criterion Hub for your Amazon Ads accounts in this way:
Set Rules Action to “Review” (and NOT “Add” or “Ignore”)
Edit Destinations for criteria suggestions
Now I will show you exactly how, keep reading.
Note: Criteria is an umbrella term for everything that can be bid on: keywords, ASINs, products, categories, and so on.
Configure Adspert for Existing Amazon Ads Campaigns (Sponsored Products Auto and Manual)
Part 1. Set Criterion Hub Rules Action to “Review”
Log in to Adspert.
Click “Criterion Hub” and select “Rules”. You should see a list of all your connected Amazon Ads accounts.
From the third “Actions” column, select “Review” for your Amazon Ads account.
“Review” means that once Adspert identifies candidates to add to your advertising accounts, you should review suggested criteria on the Suggestions Review page and decide which to add, and which not.
In short: Adspert will NOT automatically add any criteria to your campaigns. You first have to review them and either accept or reject suggestions.
Watch this tutorial to learn more about Suggestions Review.
After you decide which criteria suggestions you will accept, you should decide where you want Adspert to place them.
And you can do that by editing their Destinations. Like this:
Part 2. Edit Destinations for Criteria Suggestions
To edit destinations for your criteria suggestions, go to the Suggestions Review page: click “Criterion Hub” and select “Suggestions Review”. You should see a list of all criteria suggestions (unless you just started optimizing with Adspert – in that case, give it some time).
Edit single destination: Navigate to the “Action” last column, click the “...” icon and select “Edit Destination”. This is how you can edit a single destination – continue with step 6.
Bulk Edit Destinations: If you’d like to speed things up, click the “...” icon from the same row where you can see the ad group name. Select “Bulk Edit Destinations” and you’ll be able to edit all destinations for the selected ad group (see step 6).
In the following steps review suggestion details, select a different destination ad group and match types.
For more information read this guide on how to edit Destinations for criteria suggestions.
What Happens If I Select “Add” Rule Action Instead of “Review”?
When you set “Add” Criterion Hub Rule Action for your advertising account, it means Adspert will automatically add all qualified criteria directly to the platform.
In the case of Amazon Ads Sponsored Products Auto campaigns, Adspert will also automatically create the corresponding manual campaigns as destinations whenever needed.
This means if you set “Add” Rule Action, you don’t have as much control over where the new criteria are added and how (with which match type). And you might end up with (too) many new campaigns on top of your existing ones.
So: if you want Adspert to work with your existing Sponsored Products Auto and Manual campaigns, make sure your Rule Action is set to “Review”. And then in the next step edit Destinations for criteria suggestions.
For more details read this article on how does Adspert add new keywords and ASINS (Amazon only).
Conclusion
The cool thing about Adspert is that it works with your existing campaign structure. This is especially valuable for Amazon Ads users who have Sponsored Products Auto and Manual campaigns.
Configure your Criterion Hub settings like it is described above and you are good to go!
If you have any questions or need help, we’re always here for you. Reach us via chat or email (support@adspert.de) and we’ll get back to you as soon as possible.