We developed these features with your feedback in mind. We designed them to:

Watch this short video to explore the new features, or check out the highlights below👇

One of the things that we’ve heard from PPC advertisers is that they wanted to have more control over exactly how keywords, ASINs, other criteria, or biddable objects are added to their campaigns. And that’s exactly what Criterion Hub features do – and much more!

The beauty of it is that it works with your existing campaign structure. You don’t need to change anything. Adspert adjusts to your needs, not the other way around.

It consists of three main features, each located on its own page:

Rules feature has two modes:

Rules Simplified Mode is the default mode that is available for all users. Essentially, you need to select an account and choose the rule action for it.

Locate the account that you would like to set up the rule action for. Second, choose the rule action you want to apply to the selected account: Review, Add or Ignore. And that’s it!

With Rules Advanced Mode you can dive much, much deeper. Forget about having to build the entire campaign structure in advance.

Instead, create custom rules and define exactly how Adspert adds keywords, ASINs and other criteria to your campaigns. This high-level automation lets you automatically AND gradually grow your campaign structure.

In the Advanced Mode, you can customize and nitpick rules at all levels:

When you click on any of the rows, the entire anatomy of the rule opens up. The table contains full information about the Rule, where it is defined, applied filters, applied action, the destination of the rule, whether it is affected by the Product Ads Sync Mode or not and the Manage column from where you can add or edit the rule.

On these tables, you can:

So: the Rules Advanced Mode gives you greater control over where criteria are added and how.

You don’t have to white-knuckle your own way to discover new keywords and other criteria over and over again. That’s what Adspert’s powerful automation is for!

One of the things that we’ve heard from our users is that they wanted to have more information and options available when they review the suggestions and conflicts. And that’s exactly what you can see on the Suggestions Review page.

So, after Adspert diligently harvests, refines and qualifies suitable criteria, it serves them to you on this page. If at least one of the actions for your platform is set to Review, this is where the Suggestions Review page comes in.

Besides suggestions, you can also review different conflicts that you should resolve. Any kind of conflicts cannot be independently altered by our automation, and that’s intentional. We want you to maintain control and show you the issues, so you can address them.

Suggestions Review page has 2 tabs, Suggestions and Queue.

The Suggestions tab displays a collection of tables. Each table represents a source ad group. It starts with the title that reflects the entire source ad group’s hierarchy. The title starts with the platform, advertising account, followed by campaign and ad group name.

Here’s where you can approve or reject each individual suggestion. But the Suggestions Review feature goes way beyond simple acceptance or rejection.

You can also set destinations for criteria suggestions. For keywords, you can also set the Match Type and for others, you can set a type.

We have listened to our users who said they would like to have a place in Adspert that displays criteria after they've been accepted or rejected but before they appear in the Log.

That's precisely what the Queue is for – it's where criteria wait to be submitted. We didn’t limit it to just a list; you can also take different actions on the Queue tab. You can still edit destinations or undo your decision about a specific suggestion that you’ve accepted or rejected.

The Products Ads Sync feature is exclusively for Amazon Ads. It is designed to keep your Auto and Manual campaigns in perfect sync!

Start by mapping out your ad group destinations according to your Amazon strategy. Specify which Auto ad group should sync with each Manual ad group. Then, Adspert takes the wheel, automatically syncing your Auto and Manual campaigns. That’s how our advanced AI automates yet another task that you would otherwise have to do manually.

You can quickly and easily set the Max Bid for each of your Performance Groups on the Goals page.

This is just the first release of Criterion Hub and we have a lot of additional things planned. If you have any further questions, join one of our Q&A webinars or reach out to us via chat or email.

Then check out our Help Center collection for Criterion Hub. You will find detailed instructions and answers to your questions, such as: