Do you see different ACoS values on the Monitor page compared to the Product page?
This is not a mistake, and here’s why:
Monitor page shows all campaign values, including campaigns that do not offer product level reporting (e.g. brand campaigns).
Product page includes only Sponsored Product campaigns (following our example based on Amazon Ads).
How Can I See ACoS on a Product Level?
To get these values also on campaign level in a detailed view, follow the steps below.
1. Go to “Reports” and click on “Key Figures” from the drop down
2. Click “Active Campaigns” and then click Add Filter.
3. Add the filter “Campaign Type”.
4. Select “Amazon Sponsored Products” and click “Apply Filters” (or Google Ads accounts, the equivalent is “Google shopping” campaigns).
Your Key Figures report now shows campaign ACoS values on the product level.