Skip to main content

When I create a new Sponsored Products campaign on Amazon, which campaign bidding strategy should I choose?

Bidding strategy

B
Written by Bart
Updated over 3 weeks ago

When creating a new campaign, you can choose the following options in regards to the campaign bidding strategies.

  • Dynamic bids - down only

  • Dynamic bids - up and down

  • Fixed bids

Adspert can work with all bidding strategies; however, we recommend using the bidding strategy "Dynamic bids – down only" for newly created campaigns.

Why is the bidding strategy shown differently in the log book?

In the log book Adspert shows the terminology of the Amazon Advertising API instead of the Advertising Console. Here is an overview of the same bidding strategy just different terminologies:

Amazon Advertising API

Amazon Advertising Console

legacyForSales

Dynamic bids - down only

autoForSales

Dynamic bids - up and down

manual

Fixed bids

We display the bidding strategy according to the API terminology in our log book page.

Did this answer your question?