In Amazon Advertising, Adspert finds new keywords using two methods, syncing and refinement. In this article, you will learn how Adspert applies those methods.
Syncing/harvesting keywords from automatic campaigns
Adspert calculates and sets bids on the lowest possible level. For automatic campaigns, the lowest level is an ad group. Despite that, in manual campaigns, Adspert can bid as granular as on keywords and individual products (ASINs). This is the foremost reason for Adspert to sync keywords from the automatic campaign to the manual campaign.
By syncing keywords, Adspert will look at the automatic campaign and will transfer keywords based on the search queries that are performing well, to the manual campaign. For more information about which conditions Adspert applies for syncing keywords see the article "Conditions to add keywords".
In the process of syncing keywords, Adspert will add keywords to the manual campaign as “broad” and “exact” and excluded as “phrase” match from the source automatic campaign.
Adspert manages and optimizes every automatic and manual campaign together as a bundle. Thus, Adspert needs to have both campaigns to be active.
Keyword refinement from manual campaigns
This is a different feature that also generates new keywords for your campaigns. It uses the history of search terms generated by the “broad” and “phrase” match keywords of the same campaign and adds them as “exact”. This way Adspert can bid on these keywords individually and not use the bids of broader keywords.
As opposed to the auto-manual keyword sync, this feature doesn’t add the search terms that haven’t been targeted before. It only changes the bids on the search terms for which your ads have already been showing.