When creating a new campaign, you can choose the following options in regards to the campaign bidding strategies.
Dynamic bids - down only
Dynamic bids - up and down
Fixed bids
Adspert works with all bidding strategies, hence it doesn't matter which one you choose.
Why is the bidding strategy shown differently in the log book?
In the log book Adspert shows the terminology of the Amazon Advertising API instead of the Advertising Console. Here is an overview of the same bidding strategy just different terminologies:
Amazon Advertising API | Amazon Advertising Console |
legacyForSales | Dynamic bids - down only |
autoForSales | Dynamic bids - up and down |
manual | Fixed bids |
We display the bidding strategy according to the API terminology in our log book page.