How to change Match Type from Phrase to Broad for All Amazon Accounts
This article refers only to Adspert Enterprise Customers
Introduction:
Modifying the match type from Phrase to Broad across all your Amazon accounts can be a powerful optimization strategy. This article will guide you through the steps to make this change effectively.
Step-by-Step Guide: Changing Match Type
1. Access the Rules Page:
Go to the Criterion Hub and go to the Rules page. This is where you'll make the necessary adjustments.
2. Locate Amazon Ads and Sponsored Products (Auto):
On the Platform level, you'll find "Amazon Ads" and within that, "Sponsored Products (Auto)." This can typically be identified by the lengthy default rule that is set up for Auto Pairs.
3. Add/Edit Rule:
Under the "Manage" section for the "Add keyword" rule, click on "Add/Edit Rule." This will enable you to make changes to the rule that affects match types.
4. Select 'Edit Rule':
Once you've accessed the rule settings, select 'Edit Rule.' This action will allow you to modify the rule settings, including the match type.
5. Change Match Type:
Within the rule settings, locate the option to change the match type. You can modify it from 'Phrase' to 'Broad' wherever it's appropriate for your strategy (other than in this example there are various modifications one can make e.g adjustments about negative match types).
6. Save Changes:
After making the necessary changes to the match type, ensure you save your modifications. Click confirm
Conclusion:
Changing the match type in Auto Pairs from Phrase to Broad for all your Amazon accounts allows great flexibility for all sorts of campaign structures. By following the step-by-step guide outlined in this article, you can make this adjustment efficiently and optimize your campaigns accordingly.