Effective management of bidding settings is crucial for optimal control and performance in eBay PLA advertising campaigns. It's important to note that enabling Dynamic Bidding settings relinquishes control over keyword bidding to eBay's system, limiting the influence of external management tools like Adspert. Here's a comprehensive guide to eBay bidding settings and why caution is advised when considering Dynamic Bidding.

When creating a new PLA campaign users get the option to choose for smart or manual bidding.

Manual Bidding: Manual bidding allows advertisers to set bids for clicks or conversions manually. It offers maximum control over bid amounts and strategy adjustments based on campaign performance. - This is the option that needs to be chosen to optimize campaigns with Adspert.

Smart bidding: Only applies to PLA smart campaigns, Adspert does not optimize PLA smart campaigns.

Loss of Campaign Control: Enabling Dynamic Bidding on eBay means allowing the ebay platform to manage keyword bids autonomously. That means Ebay settings might override Adspert bidding settings. Hence there would be two algorithms optimizing on the campaign and There is a possibility of disruption or complications occurring.

External Management Impact: If Dynamic Bidding is active, it can limit the effectiveness of external tools such as Adspert in optimizing bids to align with specific campaign goals and performance metrics.